Lady Gaga, the entertainer who has given us everything from meat bikinis and meat dresses on the red carpet to bright blue, thigh-high cowboy boots, is the new(ish) face of Tiffany & Co.βs line, Tiffany HardWear.
Ever the style chameleon, Gaga transformed for the ads. Sheβs decidedly dressed down from her usual performer flair, pairing delicate Tiffany & Co. jewels with sleek, pulled back hair, high collars and black pleated pants.
Gaga β a native New Yorker β is serving up Upper East Side chic:
βI think that jewelry, like all accessories, gives you an opportunity to, you know, pump up the volume on whatever youβre wearing,β Gaga said in a video shared on Tiffany and Co.βs Instagram.
She added, βBut the real joy in it I think is the romance of jewelry. And it is a misconception that a man, or your lover, has to buy you jewelry. I think a woman can buy herself jewelry and put it on with dignity.β
The only caveat here being that you must be a woman with a TON of money to buy yourself this jewelry. A wrap bracelet in the HardWear collection retails for $6,500, a graduated link necklace is $9,500, while earrings and rings hover in the βlowβ thousands.
Check out the first few glimpses of Gagaβs campaign from a few months ago:
Watch the Super Bowl ad that kicked off Gagaβs Tiffany & Co. campaign below:
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