This is the latest post in our series, TwitterPowerhouses, which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking.
Life is not a destination, it is a non-stop journey. We see the peaks (the high-points we cherish) and the valleys (the low-points we often like to forget). Our lives are impacted by these extremes, and defined by how we deal with them. And the journey of Jessica Northey is a great example. Her story is fantastic by any standard: from her humble beginnings on a dirt racetrack in Tucson to being a major player at the highest levels of digital media.
Northey comes with more than fifteen years in both traditional and new media. As a daily columnist for AllAccess.com, the worlds largest Radio and Music Industry community, contributor to Radio Ink, a trade publication, and Digital Correspondent for a Nationally Syndicated Radio Show, her work often explores the integration of entertainment with social media, and how Country Music Artists like Cowboy Troy and CJaye LeRose or actor Thomas Jane are using popular platforms to promote themselves as brands and create buzz for their projects. This has made her one of the most respected names in the blogosphere and one of the most powerful women on Twitter.
When you talk with Jessica Northey, it's rarely about herself. She discusses influence, and believes it's not just about acquiring more of it it, but about also using it to make a positive, lasting impact. Supporting a charity. Creating awareness for an important issue. Or just simply exemplifying the very best of what humanity is all about. Indeed, as the saying goes, "a good example has twice the value of good advice." Northey lives the example, and has never forgotten the value in the valley. This is why her social media peaks continue to impress.
How has social media in general informed your work?
You provided great insight in the changes and challenges of music artists. How beneficial do you believe social media has been to the music industry?