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Adam Elkus

Adam Elkus

Posted: July 29, 2010 12:31 PM

WikiLeaks and Information Strategy

What's Your Reaction:

While WikiLeaks' release of the Afghanistan "War Logs" may be controversial, its significance in information strategy isn't difficult to understand. Advocacy groups like WikiLeaks and intelligence organizations need secret information to pursue their goals. Any piece of information is accessible if the seeker has resources, talent, luck, and risk tolerance. In the past, only states could handle the time, energy, and risk required to acquire hidden information of real value. Technology, decentralization, and extreme risk tolerance has merely allowed WikiLeaks to lower the bar to entry.

WikiLeaks' accomplishments are evolutionary rather than revolutionary in nature. Competent sub-state groups have been capable of developing an expansive open-source intelligence picture of an opponent or forming an operational Order of Battle from unclassified sources for some time. Non-governmental organizations, for example, routinely create detailed research profiles with combination of personal interviews, archival research, and statistical comparisons. On the more sinister side, terrorists and insurgent groups widely utilize commonly available public domain research, geographic information systems, and global positioning systems for intelligence and operational planning.

WikiLeaks' innovation lies in the way it draws, processes, and packages classified or proprietary information. Its decentralized structure, use of crowdsourcing, and efficient use of technology allow it to cull information at a substantially lower cost than its predecessors and competitors. Although its decentralization and its founder's paranoia insulates it somewhat from coercion, it should be noted that the organization also accepts far more risk than its competitors are willing to shoulder. As countless management books have stated, massive success requires an equally massive risk of failure.

Sensationalism and editorializing also gives WikiLeaks attention. Numerous analysts have noted the giant package of tactical data on Afghanistan that WikiLeaks released is misleadingly packaged, but their criticisms are unlikely to hit the news cycle. Thus, it's likely that WikiLeaks' notoriety will also motivate copycats and competitors. Such publicity will also allow WikiLeaks to expand its operations, with donations and fresh leaks pouring in from global well-wishers.

It's unlikely that any Western democratic state would significantly exert itself to forcibly shut down WikiLeaks' operations or target its members. Such a task would be difficult and grossly counterproductive, especially given that the actual political effect of WikiLeaks' releases has been quite marginal. WikiLeaks' helicopter gun camera video made a splash but vanished into obscurity as quickly as it hit the scene. WikiLeaks, in essence, is able to operate because it enjoys the protections--or at least the relative indifference--of liberal democratic societies. Authoritarian nations and criminal organizations, however, are more likely to react more rashly.

The debate over the morality of WikiLeaks' actions is important but ultimately irrelevant. As social media and a database society expands to encompass every factor of life into tagged, searchable, and Google Mapped code, the barriers to operating non-state intelligence agencies will continue to fall. The state's ability to mine reams of data will massively increase, but technology will also super empower crowd-sourced activists and "global guerrillas." This is "radical transparency" -- once science fiction, now reality. Strategists must adapt to this new reality or lose the information wars of the future.

 

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10:57 AM on 07/30/2010
I agree that WikiLeaks has decided to live with risk that mainstream news institutions have shirked as a matter of policy. As a common citizen, I appreciate what they are trying to do, and hope that they are not soon marginalized.

kgb999 makes a good point regarding the study, classification, and vetting of all of these documents. This is a big task which means that it will indeed take some time. Thus, I would encourage the thoughtful journalist to tell his readership that, in the interest of truly understanding the ramifications of these documents, he will need to spend some time. I noticed that Clive Crook of The Atlantic has already weighed in with a moralizing diatribe on this event, and he certainly was not the only journalist to do so. I am pleased that this author has departed from the herd in that respect.
10:28 AM on 07/30/2010
I enjoyed your blog post, especially discussing the risk tolerance and the relative cost of acquiring the information that WikiLeaks posted. In my blog post http://bit.ly/baQUpX, I put much of the onus on traditional media writers, who seem to be less interested in investigative journalism than in averting any risk to their jobs, or the advertisers they support. Ultimately, everything in media is changing, but in my opinion, definitely not for the better.
02:50 AM on 07/30/2010
I think this analysis is pretty far off base. There is no comparison between what Wikileaks does and an information gathering operation as described here. Regardless if it is a corporation or NGO, intelligence gathering is initiated by the organization with a specific purpose in acquiring the data.

Wikileaks exists entirely to allow ALL secret information an anonymous conduit to get into the public domain. They don't seek out leaks, they vet leaks and verify the documents. Nor do they have a specific purpose beyond performing this function. There is a strong underlying belief that providing this service acts to further justice and accountability, but the nature of the leaks are entirely decided by the leaders themselves.

Wikileaks does for primary source documents what the MSM does for politicians - allows desired information to be disseminated with an "authentic" stamp while preventing the source of that information from encountering any personal blowback.

I'm having a hard time finding a valid comparison to what they are doing (with the exception of Cryptome, which also doesn't fit the author's box). This is indeed a revolutionary information advance and certainly isn't evolved from targeted private information gathering operations.

And one must get into some rather esoteric parsing to assert the nature of the records has been characterized improperly by Wikileaks - there is disagreement with their assessment of it's significance, perhaps. But I'll bet the author hasn't really looked at the records much ....
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01:28 PM on 08/04/2010
>>Wikileaks does for primary source documents what the MSM does for politicians - allows desired information to be disseminated with an "authentic" stamp while preventing the source of that information from encountering any personal blowback