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Walking into a wine store can be intimidating. James Bond could fall out of a plane, crash through the ceiling, and still pick out the perfect Bordeaux. Not you, though. Hundreds of bottles stare back at you, mocking your inexperience. The labels are in different languages, you can't pronounce the grape varietal, and you wouldn't know what to serve with a Spatburgunder if someone put a corkscrew to your head.

Well, relax. The wine store is there to impress you, not the other way around. You're not supposed to know all the different wines. They are. Great bottles exist at every price range for all occasions. The key to finding them is to pick the right store, develop a relationship with the staff and learn more about your personal taste.

Choose the Right Store, Tip I
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Choose the Right Store, Tip I: Given a choice, avoid stores that carry more liquor than wine, as well as those where you only see big-name brands and no smaller boutique wines. In your case, the more wine you don't recognize the better.

(Photo from the AP)
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Walking into a wine store can be intimidating. James Bond could fall out of a plane, crash through the ceiling, and still pick out the perfect Bordeaux. Not you, though. Hundreds of bottles stare bac...
Walking into a wine store can be intimidating. James Bond could fall out of a plane, crash through the ceiling, and still pick out the perfect Bordeaux. Not you, though. Hundreds of bottles stare bac...
 
 
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06:23 PM on 07/21/2010
Great advice...my local wine store has free tastings every Saturday. The staff knows what we like, and offers great advice and recommends good wine at a reasonable price..

I also like the advise below...buy it, try it, if you like it buy it again..

Patrick
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06:27 PM on 07/06/2010
you missed one detail, never by wine that is stored standing up, the cork will dry and the wine will absorb air.
12:23 PM on 06/18/2010
Personally, I try to go to the wine store armed with as much info as I can about the varietal and it's pairing with my what I'm preparing. Like other areas in life, education improves your ability to choose food and wine so take some time to learn about the various wines, labeling, aging or those to drink right now. I wish wines stores would try and do a better job with signage. Way too many people don't even know that if they like cabernet they'll probably like a bordeaux, pinot noir a red burgundy or chardonnay a white burgundy, etc. etc.
08:25 AM on 06/15/2010
Two comments to add to your excellent post:

1.It's all about referral, not about price nor label. Whether at your local shop or your online community, tasting what your friends who know your taste suggest is the best method. Feedback loops over time get it right...and it's just more fun.

2. Biodynamic or natural or living...without being academic, what we are tasting is what wines tasted like before industrialized farming and preconceived notions of what a grape should taste like became 'gospel. In my mind, an organic approach in the vineyards and the cave are just a real drive towards the true meaning of terroir. Check out Arbois in France, Etna in Sicily or Ribeira Sacra in Spain where regions themselves seem to have adopted natural and well...the 'natural' and right way to discover wine.

An passionate amateurs view of organic wine @ http://arnoldwaldstein.com/wine.
10:28 AM on 06/05/2010
Don't forget your local wineries! With the growing interest in the "Slow Food" movement and the Buy Fresh, Buy Local campaign, as well as the popularity of Wine Trails, one should take the time to establish a relationship with your local vintner! You will find them very knowlegeable and enthusiastic about wine, and more engaging in your interests.
Chances are, you will have a few choices to sample right in your back yard!
HUFFPOST SUPER USER
sherifffruitfly
07:42 AM on 06/05/2010
1) Buy one.
2) If you like it, buy it again.
3) If you don't like it, buy a different one next time.

It's only "intimidating" if wine snobbery affects you.
02:21 PM on 06/04/2010
I am suprised that the writer did not touch upon the labels of European wines. Most European vintners operate under tight government controls; the Italians have the DOC, the French the Appelation Controlle and so on. These controls are not present in the States and really do make a difference in the quality of the wine that you purchase.
11:39 AM on 06/04/2010
I can't help but impress the wine store proprietors when I go in and sniffingly ask, "What vintage is this Night Train?"
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HUFFPOST SUPER USER
dblshell
St. George to the crazies
09:40 AM on 06/04/2010
Terrific article Adam!

Here are a couple of additional tips for those new to wine from someone who loves his grape juice...

Remember that wine drinking is about pleasure and enjoyment and celebrating life, so as Adam said, never feel intimidated. I've discovered lots of great bargains by asking a shopkeeper "What are your best wines for under ten dollars?". Up that to fifteen dollars and the list grows substantially. As you get better acquainted, kick the price up another five dollars and the world becomes your oyster. Someone who is knowledgeable with wines is invaluable in the hunt for a great wine but if you feel a seller is trying to be intimidating, repay the favor by taking your business elsewhere. And don't forget to smile as you go!

Try starting out tasting different varieties first to discover what you enjoy the most. Often, even if you didn't much care for a wine to drink on its own, you might find yourself saying things like "This would go great with..."; that's when it pays to keep notes.

Sometimes, wine sellers are such die hard wine lovers that they will try to shoe horn wines with meals that don't go well with wine at all. Asian cooking, such as Indian or Chinese food for example, is usually better paired with a good beer, rather than wine. It is after all, not about keeping up appearances, it's about what you enjoy that matters most.

La dolce vita!
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HUFFPOST COMMUNITY MODERATOR
MissCupcake
**JAZZ HANDS**
01:19 AM on 06/06/2010
Good post. But Riesling goes well with Indian and most spicy Asian food. Sparkling wines are nice with Chinese food.
HUFFPOST SUPER USER
calliope
04:21 AM on 06/04/2010
Coturri wines are awesome - I'm happy to see them included in the slideshow!
09:51 PM on 06/03/2010
Oh for god's sake. Most wine is drinkable or better. Just avoid the real crap and you'll be fine. Go to Trader Joe's for good deals. If you have money, none of these tips matter.
11:16 AM on 06/04/2010
Oh for God's sake, why would you read an article you already know you have no interest in. Just avoid the real crap - what is real crap and how do you avoid it? Trader's Joe's is not the end all of wine buying, and you are absolutely wrong that spending a lot of money is going to get you the right wine.
04:43 PM on 06/03/2010
Thanks for the info on organic wine. But what about biodynamic wines? Is it all hocus pocus? Is there a way to tell from the label if a wine is biodynamic?
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HUFFPOST BLOGGER
Adam Morganstern
05:17 PM on 06/03/2010
Biodynamic wines are certified through a group called Demeter, which is a private organization. As with organic wines, there are many wineries that have certification but still choose not to put it on the label.

As for the hocus-pocus, biodynamics has it's staunch defenders as well as the people who make fun of their practices. They follow lunar cycles for planting and harvesting, spray small amounts of "preparations" on their vineyards and treat their property as a self-contained ecosystem; making sure they have a balance of plants, animals and insects that work together.

Those who practice biodynamics swear by it, and also claim it is one of the best ways to restore a vineyard that has previously been chemically farmed. However, they will also admit that it is a very faith-based system. They aren't out to scientifically prove anything, they just "know" it works for them.

At the very least, all biodynamic practices are in harmony with organic farming and don't do anything harmful. Whether or not it does anything extra is what people debate.
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HUFFPOST COMMUNITY MODERATOR
MissCupcake
**JAZZ HANDS**
01:22 AM on 06/06/2010
A lot of wines from Oregon and Washington are biodynamic. Sometimes it will be listed on the lable since the growers are pretty proud. But, here's the thing, some French producers have been "biodynamic" for hundreds of years. That's just the way the old-timers did it. Gotta love the tradition of French wine!
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HUFFPOST SUPER USER
Brautigan
11:25 AM on 06/03/2010
Tip #1:

Avoid the woman pictured in the link to this story.
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HUFFPOST COMMUNITY MODERATOR
Aramek
The Wuvable Fascist!
10:20 AM on 06/03/2010
While I wouldn't call myself a wine expert, I do find myself liking different varietals at different intervals. For example, when I get home from work today, I will quickly chug an entire bottle of St. Gabriel Reisling. I will feel lit, and fancy to boot!
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HUFFPOST COMMUNITY MODERATOR
MissCupcake
**JAZZ HANDS**
01:24 AM on 06/06/2010
Aramek, thanks for using the term varietals!
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HUFFPOST SUPER USER
suezahn
09:57 AM on 06/03/2010
I know this flies in the face of most "facts" about wine, but price does not guarantee greatness--and cheap doesn't guarantee crap. While I typically buy in the below-$20 range and am perfectly happy, I've recently discovered that I love the Barefoot Muscat white that's featured at my local Harris Teeter for $7. It's light, sweet, fruity, and is perfect on a hot day picnic with just about anything. How can you beat that?
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HUFFPOST SUPER USER
Trina Roach
“Never not broken”
11:47 AM on 06/06/2010
Thank you! I had the same experience with a South African chenin blanc by Stony Cape. For a couple of years it was "my" summer wine for day exactly like the one you described. Price point? (Here in Germany) under $4/bottle!