06/21/2010 05:12 am ET | Updated May 25, 2011

"Buy It in LA" and Los Angeles Will Prosper

People are understandably anxious about Los Angeles' eroding financial situation but often feel there isn't anything that an individual, a family or a business can do to help.

There is.

For each $10 in sales tax paid on purchases made inside the City, LA gets a buck.

Think about it.

If the approximately 4 million residents of Los Angeles would change their buying habits and focus only on purchasing products, especially high-ticket items like cars, large appliances and fashions, within the boundaries of the City of LA, more money will flow into the City's coffers to offset our growing budget deficit.

If we all just "Buy It In LA", and 'ShopLA', our individual actions can go a long way to easing the financial crisis facing Los Angeles.

In addition, local stores and merchants will prosper, thousands of jobs will be saved, and, most importantly, the City's budget dilemma will be helped significantly.

Sound simple? In fact, it is. That's what makes it so appealing. Citizens, residents, families and businesses can all do their part to help Los Angeles get through these rough economic times.

I suggest that we come together to do what we can to help our great City at this critical juncture in its history. Neighborhood Councils, large retailers, non-profit organizations and local Chambers of Commerce throughout Los Angeles can all get involved. Get the word out. Tell your friends, family and neighbors. We can each help Los Angeles prosper -- just Buy It In LA!

By uniting together in this simple yet powerfully effective way, I believe we can take positive actions to help move Los Angeles out of its current financial crisis and forward together into a much brighter, more prosperous future.