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Wal-Mart Collapses on Civil War Battlefield

Posted: 01/26/11 10:07 PM ET

Another Major Historic Gaffe by Giant Retailer

ORANGE COUNTY, VA. The historic Wilderness Battlefield in Fredericksburg, Virginia, claimed another casualty this week: Wal-Mart.

The southern-born retailing giant fell on its own sword by announcing abruptly on January 26 that it was withdrawing its plans for a superstore near the site where 29,000 soldiers perished in one of the most remarkable two days battles in the history of the Civil War.

Wal-Mart's surrender ended their 26-month siege of the Wilderness Battlefield, an attack that sparked national attention, activated numerous historic preservation groups, and aimed a barrage of bad press towards Wal-Mart headquarters. It was not a strategic attack worthy of a General Lee or Grant---and it ended with a low-key withdrawal. "We just felt it was the right thing to do," a Wal-Mart spokesman told the AP.

This is actually the second major preservation gaffe by Wal-Mart in Frederickburg, Virginia. In the mid-1990s, I was invited to Fredericksburg, to help residents fight off a proposed Wal-Mart on the site of Ferry Farm -- George Washington's boyhood home. Augustine Washington moved his family to the Ferry Farm property in 1738, when his son, George, was six years old. George received his formal education during his years there, and forged friendships in the neighborhood that lasted the rest of his life. I told the crowd of activists fighting the Ferry Farm Wal-Mart, "I cannot tell a lie: this is most dumbest site I have ever seen for a Wal-Mart."

That is, until they amassed their corporate troops on the edges of the Wilderness Battlefield.

An estimated 160,000 troops fought at the Wilderness. The Confederate Army and the Union suffered heavy losses. The battle was a tactical draw. But the Battle of the Wilderness marked the beginning of the end of the American Civil War.

The Civil War Preservation Trust (CWPT) was one of the groups that took the lead in the pushback against Wal-Mart. "Do you believe a Wal-Mart Supercenter belongs within sight of both the Wilderness and Chancellorsville battlefields?" Jim Lighthizer, President of CWPT said in an email alert:

Do you want to see the historical significance of both of these irreplaceable battlefields marred forever by more pavement, more traffic and more development that a Wal-Mart Supercenter will bring in its wake? And do you want to see this land - within easy artillery range of Ulysses Grant's headquarters during the battle of the Wilderness - turned into just another highway strip of big box stores, fast food joints and convenience stores?


The outcome of the Wilderness Battle may have been hard for Union or Confederate troops to predict at the time -- but the political outcome of the Wal-Mart/Wilderness Battle 145 years later was never in doubt. Local officials favored the project even before the volley of facts against the project were fired. Wal-Mart marched by the Orange County Planning Commission on a narrow 5-4 vote, and the Orange County Supervisors voted 4-1 to grant a special permit for the project. Hardly a shot fired.

But the Wilderness Battleground became a national flashpoint for sprawl. "The question for Wal-Mart, one of the world's most successful corporations, is whether they need a fifth Wal-Mart within 20 miles to be sited on this 'cathedral of suffering,'" said Vermont Congressman Peter Welch. Actor Robert Duvall visited the site in opposition. "I believe in capitalism, but I believe in capitalism coupled with sensitivity. Sensitivity towards historical events and the feelings of the people of this whole area." Duvall offered to "graciously chase out" Wal-Mart from the Wilderness site.

By 2009, Wal-Mart was digging in to make its stand at the Wilderness. "Two years ago," a company spokesman said, "the county decided this site was one where growth should occur. We have looked at alternative sites and there are other sites but they require rezoning. There is no guarantee the county would approve another site." Facing almost certain litigation, Wal-Mart squared off against its enemies.

In a press release dated September 23, 2009, the National Trust for Historic Preservation fired its legal ammunition. The Trust said the superstore "would harm the historic battlefield and encroach upon the Fredericksburg & Spotsylvania National Military Park...The County has responsibilities to protect those historic resources under Virginia law and under the County's own Comprehensive Plan for development." The Trust was ultimately denied legal "standing" in the case, but other parties continued the charge.

The lawsuit was filed in the Circuit Court of Orange County. Seven and a half months after the appeal was filed, the plaintiffs won the first skirmish. A Judge in the Orange County Circuit Court ruled that opponents had the legal right to move forward with their lawsuit. The Judge found that a huge Wal-Mart superstore raised valid concerns about increased traffic and litter. "The use of land by an establishment like Wal-Mart could have an adverse and immediate impact," the judge wrote.

Six neighbors were given "standing" in the case. They are Curtis Abel, Sheila Clark, Dwight L. Mottet and Craig Rains, all residents of Lake of the Woods, and Susan Caton, owner of Susan's Flowers Etc. in Locust Grove; and Dale Brown, who lives in Spotsylvania County. Brown can see the project from his property. These local residents have helped topple the largest retail corporation on the planet.

One day before the trial was to begin, Wal-Mart hoisted the white flag. Rather than face a string of bad headlines, and ultimately lose their case, Wal-Mart withdrew its artillery. "I hope this sends a message not only to Wal-Mart but to other developers that the preservation community is willing to fight for historic sites," said a lawyer representing the plaintiffs.

Jim Lighthizer was gracious in victory:

We have long believed that Wal-Mart would ultimately recognize that it is in the best interests of all concerned to move their intended store away from the battlefield. We applaud Wal-Mart officials for putting the interests of historic preservation first. Sam Walton would be proud of this decision.


Actually, I imagine that Sam Walton would have wondered what bonehead at Wal-Mart Realty could have settled on such a controversial site. But Wal-Mart blundered onto Ferry Farm, and then repeated the mistake at the Wilderness Battlefield a decade later. What these very public defeats make clear is that Wal-Mart has learned nothing from its own arrogant corporate history.

Al Norman is the founder of sprawl-busters.com. He has been helping communities fight big box sprawl for the past 17 years.

 
 
 
Another Major Historic Gaffe by Giant Retailer ORANGE COUNTY, VA. The historic Wilderness Battlefield in Fredericksburg, Virginia, claimed another casualty this week: Wal-Mart. The southern-born ret...
Another Major Historic Gaffe by Giant Retailer ORANGE COUNTY, VA. The historic Wilderness Battlefield in Fredericksburg, Virginia, claimed another casualty this week: Wal-Mart. The southern-born ret...
 
 
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11:05 PM on 01/29/2011
Al-- Thanks for this piece. Your book "Slamdunking Walmart' was my inspiration for becoming a plaintiff in the Wilderness Battlefield lawsuit. It was also nice to see our names "in print." For the most part we are simply referred to as "six local residents." Unfortunately, I'm now afraid that some of the sore losers in Orange County will find out where I live and seek retaliation. There is still a hardcore fringe element that doesn't see this as a win-win-win-win situation. For the information of those diehards, we never said we wanted Walmart out of the county. Just that we did not want them on (not NEAR, but as you point out, ON) the battlefield. Not that any of us loves Walmart, but what they did, whatever their motives and their timing, was the right thing. So they are to be thanked for that action, and the promise to buy and preserve the land for future generations, a suggestion I made in a letter to the editor of our local paper 18 months ago. Thanks again.
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HUFFPOST SUPER USER
LiberalScoop
Get thee my long sword Hope!
05:27 PM on 01/28/2011
The thing that bothers me isn't that Wal-Mart was crass enough to think the location was appropriate, but that local business wranglers were all for it. There are more important things in this life besides getting cheap tennis shoes and $5 DVD's.
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HUFFPOST SUPER USER
jsgaetano
Semper Fidelis Tyrannosaurus!
05:46 PM on 01/27/2011
I'm surprised the locals fought it.
 
Nothing is more of a symbol that the South actually won the Civil War than WalMart.
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HUFFPOST COMMUNITY MODERATOR
lisakaz2
Da ministero dell'interno di Snark.
04:06 PM on 01/27/2011
I'm so glad this ended up with the historians winning. I've been thru the Wilderness site a few times. Really, it isn't far from shopping around Fredericksburg along Rt 3. I couldn't understand why Wal Mart needed to spoil the site.
This user has chosen to opt out of the Badges program
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03:43 PM on 01/27/2011
Good.

And we'll be twice-blessed if we can keep these schmucks out of New York City.
02:52 PM on 01/27/2011
As a professional preservationists (we do, in fact, exist), I'm APPALLED that it took this long, and that the county zoning board didn't have the nuts to deny the application for cultural reasons. Seriously people, grow a pair when you know what the right thing to do is. Big victory for the plaintiffs, big victory for the National Trust and big victory for Americans on both sides of the Mason-Dixie.
02:37 PM on 01/27/2011
What about the rights of the people who live in Gettysburg? Do they not deserve access to cheap goods like the rest of us? They should be the ones voting on this issue and not a bunch of non-residents. It's their city, they should decide.
http://libertarians4freedom.blogspot.com/
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HUFFPOST COMMUNITY MODERATOR
SvrWx
Eileen, toora tooluri Eh..
02:23 PM on 01/27/2011
This is a fantastic outcome, but why the author insist on using battlefield/war related terminology. It was cute in the first paragraph, but it sure became exhausting after awhile.
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jesssilver
02:11 PM on 01/27/2011
"We have long believed that Wal-Mart would ultimately recognize that it is in the best interests of all concerned to move their intended store away from the battlefield. We applaud Wal-Mart officials for putting the interests of historic preservation first. Sam Walton would be proud of this decision."--

They only backed down because they knew they were going to lose, not because they were considering the best interests of anybody else.
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thismachinekillsfascists
Why are humans so silly?
01:25 PM on 01/27/2011
"Capitalism needs to be more sensitive"

Amen to that!
01:14 PM on 01/27/2011
History is more important to learn from and remember than another giant cheap big box strip mall. I wonder at the zoning board etc. who approved them in the first place?? If I lived there, I would do my best to see those local officials weren't re-elected. Just how many giant stores do you need in one area?
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HeadAches
I'm here, getting into your head giving you...
12:53 PM on 01/27/2011
I am happy to say my retirement money is no longer invested in WalMart, nor is any of my countrymens:
http://www.foodanddrinkeurope.com/Financial/Norway-shuns-Wal-Mart

"The pension fund's ethics committee has alleged Wal-Mart is involved in "serious and systematic human rights abuses", consistently flouting international rules on child labour, health and safety, underpaying women and blocking unionisation in the workforce.

A news release said the State Bank of Norway, which manages the pension fund, had invited Wal-Mart to comment, but received no reply. "
12:29 PM on 01/27/2011
As a bona fide card carrying geeky battlefield crawler and all-round worshipper of the War 'Twixt the States I am overjoyed. As someone who deplores the absolute destruction of neighborhood and 'downtown' business created by Walmart, HD, and all the other corporate behemoths, I am overjoyed. Take that, ye feckless bastids.
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TheHandyman
Death...the last new experience you will ever have
02:47 PM on 01/27/2011
Yeah, what you said!
12:26 PM on 01/27/2011
Exactly how close to the battlefield was the Wal Mart supposed to be? The fact that this story lacks specificity regarding the answer to that question leads me to believe it was supposed to be pretty far away from the site. It sounds like this had more to do with Wal Mart hating that Civil War battlefield appreciation.
02:27 PM on 01/27/2011
I chose not to include site proximity in my piece because I felt it was obvious that this huge superstore almost the size of 3 football fields was on top of the battlefield, but testimony to be introduced at trial would have demonstrated that wounded Union casualties were actually being triaged in hospital tents where Wal-Mart wanted to pave its parking lot. Close enough?

This would have become a public relations nightmare for Wal-Mart.
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TggerJen
Protect at snowleopard.org
03:39 PM on 01/28/2011
Those stores are massively huge and the parking lots are immense. We tried to fight the location of one across from the Tempe Library and lost. I got the idea immediately, but some may not be aware of just exactly how enormous those stores are and how much added land the parking lots take up.

Thanks for adding the extra info. It's a great reminder of all the pavement and concrete and building that is really involved, and even more so during the construction phase when all that is a bigger nightmare for anyone any where nearby!
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TheHandyman
Death...the last new experience you will ever have
02:49 PM on 01/27/2011
Right, as if there is no reason to hate Wal Mart. And of course everything has to be about hate. Read the article again. It is quite clear that the store was within sight of the property!
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Ms Disbelef
12:17 PM on 01/27/2011
It was the "right thing to do" after a 26 month battle. Why wasn't it the right thing to do after 3 months, 6 months, etc? It was the right thing when they decided that they had paid enough for litigation and that their image had been so damaged in the area that it would reduce its profits. I commend the people who I am sure fought WalMart tirelessly. I consider WalMart to be a scourge to our country. I have seen firsthand how they force suppliers to buy products from China, if not entirely moving their operations to China so they can create enough of a profit margin for the greedy Walton family. I, personally, quit shopping at WalMart 12 years ago and haven't missed it a bit.