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The Color Purple: An Examination of the 2008 Presidential Election in the Swing States


When it comes to presidential politics, in the words of the immortal Duke Ellington, "it don't mean a thing if it ain't got that swing." Because presidential elections are decided by the electoral vote and not the popular vote, and because every state except Nebraska and Maine awards all of its electoral votes to the candidate who wins a plurality of the popular vote, no matter how small the margin, presidential campaigns devote almost all of their resources on the swing states -- the minority of states where the race is close enough that both candidates believe they have a chance to win. In 2004, a dozen states fell into this category. Some were heavily populated states with large numbers of electoral votes such as Florida, Ohio, Michigan, and Pennsylvania. They received the lion's share of the campaigns' attention. But even less populous swing states with only a few electoral votes such as New Hampshire, Nevada, and New Mexico received visits from the candidates along with heavy doses of television advertising during the final weeks of the campaign.

Despite speculation by political commentators about the possibility of a dramatically different electoral map in 2008, it now appears that the outcome of this year's presidential race will come down to the same swing states as in 2004 along with a few additions. Once again Florida, Ohio, Michigan, and Pennsylvania are expected to receive a lot of attention from the presidential candidates. So are Iowa, Wisconsin, Minnesota, Oregon, Colorado, New Mexico, Nevada, and New Hampshire. This year, though, you can add Virginia, North Carolina, Missouri, Indiana, North Dakota, and Montana to the list of potential swing states based on the results of polls in the past few weeks.

If you live in one of the swing states, you can expect to be bombarded by positive and negative television ads. You may even get a chance to see John McCain or Barack Obama in person. But if you live in the rest of the country -- including populous states like New York, California, Texas, and Illinois with lots of electoral votes, you won't be seeing many ads and you probably won't get a chance to see either of the candidates unless you can afford to shell out several thousand dollars to attend a campaign fundraiser because that's the only reason they would be visiting your state.

So how are the candidates doing in the swing states? According to some recent polls and news stories, John McCain has been gaining ground on Barack Obama. A series of new Quinnipiac polls show McCain doing better than a few weeks ago in such key states as Michigan, Minnesota, Wisconsin, and Colorado. And a new Rasmussen poll shows McCain leading Obama by 10 points in Ohio after trailing him in most other recent polls.

These results, along with some national polls showing Obama with only a narrow lead, have led some political observers to speculate that despite extensive media coverage of Obama's trip to Europe and the Middle East and continuing dire economic news, the presidential race may be tightening, especially in the crucial swing states. But does the evidence actually support this conclusion?

The best place to look for evidence of any tightening of the presidential race in the swing states is the Gallup tracking poll. Gallup has been interviewing approximately 800 registered voters per night for several months and pooling these interviews into weekly samples to analyze trends in candidate preference in certain subgroups within the electorate. One of the trends Gallup has been tracking is support for John McCain and Barack Obama in the red, blue, and purple states.

Because the Gallup weekly samples involve more than 5000 interviews, the results can be considered highly reliable. In contrast, some state polls are based on samples of only 500 or 600 voters. The relatively small number of respondents along with differences in the sampling, interviewing, and weighting procedures used by different polling organizations can produce dramatically different results between polls conducted at approximately the same time in a particular state. For example, the Quinnipiac poll, based on interviews between July 14 and 22, showed Barack Obama leading John McCain by only 2 points in Minnesota. But a Rasmussen poll based on interviews conducted on July 22 showed Obama leading McCain by 13 points in Minnesota. Since the Quinnipiac poll was based on a much larger sample of likely voters (1261) than the Rasmussen poll (600), one would normally have more confidence in the Quinnipiac results. On the other hand, the results of the Rasmussen poll were much closer to the results of other recent polls in the state which might lead one to have more confidence in its results.

The dueling poll results in Minnesota are by no means unique. Within the past month different polling organizations have conducted surveys with widely differing results in Ohio (an 8 point Obama lead in a Public Policy Polling poll vs. a 10 point McCain lead in a Rasmussen poll), Florida (an 8 point McCain lead in a Strategic Vision poll vs. a 2 point Obama lead in a Rasmussen poll), and Missouri (a 5 point McCain lead in a Rasmussen poll vs. a 5 point Obama lead in a Research 2000 poll). These results suggest that it is hazardous to place too much weight on the results of individual state polls. Averaging the results of several polls in a state might be a reasonable approach, but there are rarely more than three or four polls conducted in any state in a single month.

In contrast to individual state polls, because of the size of the sample the weekly Gallup results should provide a reliable estimate of trends in candidate support in the purple states as well as the red and blue states. The following figure shows the trends over the past six weeks in Barack Obama's lead or deficit vs. John McCain in each set of states.


2008-07-25-figure.jpg
Source: Gallup Poll

The clear impression that one gets from the weekly Gallup tracking poll data is of a highly stable presidential race. Over six weeks of polling, Obama's lead over McCain in the blue states has ranged between 15 and 20 points while McCain's lead over Obama in the red states has ranged between 7 and 11 points. In the crucial purple states, Obama's lead over McCain has ranged from a low of 5 points to a high of 9 points. During the most recent week of polling Obama held a lead of 6 points.

There is no evidence in the weekly Gallup tracking poll data of any narrowing of the presidential race in the swing states. If we compare the results of the first three weeks of polling, from June 9 through June 29, with the results of the last three weeks of polling, from June 30 through July 20, we find that Obama's lead in the purple states averaged 7 points during the first three weeks and 8 points during the last three weeks. The results are similar in the blue states and red states. In the blue states, Obama's lead averaged 17 points during the first three weeks and 16 points during the last three weeks; in the red states, McCain's lead averaged 11 points during the first three weeks and 9 points during the last three weeks.

It is possible, of course, that there have been large but offsetting movements in different swing states in recent weeks. But this seems highly unlikely. If one of the candidates was making significant gains, we would expect to see those gains show up across the board. In fact, this is what happened between the first three months of the Gallup tracking poll, March through May, and the last two months, June and July. Between the first period and the second period, Obama increased his lead over McCain in the purple states from 2 points to 8 points. He also increased his lead in the blue states from 13 points to 16 points and reduced his deficit in the red states from 13 points to 10 points.

Since Barack Obama clinched the Democratic presidential nomination in early June the presidential race appears to have stabilized with Obama holding a modest but significant lead over John McCain in the swing states and in the nation as a whole. Nothing in the Gallup tracking poll data suggests that anything has changed recently.

When it comes to presidential politics, in the words of the immortal Duke Ellington, "it don't mean a thing if it ain't got that swing." Because presidential elections are decided by the electoral vo...
When it comes to presidential politics, in the words of the immortal Duke Ellington, "it don't mean a thing if it ain't got that swing." Because presidential elections are decided by the electoral vo...
 
 
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HUFFPOST SUPER USER
mvy
09:55 AM on 07/29/2008
To be involved in the National Popular Vote bill effort . . .

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If it's still in play in your state, let your legislator(s) know what you think. If you need help to identify and/or contact your state representatives, senators, and/or governor about National Popular Vote, you can search by your zip code using online sites such as http://www.congress.org/congressorg/home .

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susan
10:41 AM on 07/26/2008
good article. educational and not slanted. thanks
09:55 AM on 07/26/2008
Sounds like Nebraska and Maine are the only two states that do it right.
12:54 AM on 07/26/2008
A good post, but you don't account for the dynamic of the race between now and November. Here in PA, the Obama people are off to an astonishing start, opening 24 field offices to McCain's 2. That's only going to amplify turnout in the blue-trending (and growing) Philly area. I've never, ever seen anything like the proliferation of Obama lawn signs and window placards here. You are using a 2004 standard for "swing state," and it's obsolete. Bless you for your caution.
HUFFPOST COMMUNITY MODERATOR
gladys46
Know Your Interests, Vote
09:24 AM on 07/26/2008
You are so right patrice ... I'm here in Philly too ... it's a great feeling!!

My question is how does Mc "gain ground" if O's not ahead?? MSM places such obvious emphasis on slants!

O will hold PA ... we know that!!
10:57 AM on 07/26/2008
I live at the other end of PA, just outside Pittsburgh, it is very much the opposite here. I see many McCain lawn signs and bumper stickers, and I work in retail and speak with many people and I see more McCain than Obama people. I don't live and work in urban Pittsburgh, about 7 miles outside of downtown in the suburbs. PA is going to be close, I think it comes down to Philly turnout.
12:18 AM on 07/26/2008
I live in NH and doubt McCain will lose here in November. NH voted for McCain over Bush in 2000. We voted for Hillary over Obama in February. NH has the highest per capita retired military in the country. Put NH in McCain's column....
11:18 PM on 07/26/2008
You're probably right but it has been close in your state for while. Despite losing Obama did pretty well in NH if you think about where his numbers were a month before the primary or even two weeks before. His boost in the NH polls after the Iowa caucus was mostly hype and ephemeral. Hillary had been up by 20 points for a long time there.
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HUFFPOST SUPER USER
snesich
09:12 PM on 07/25/2008
If more people vote for Obama than McCain---like more people voted for Al Gore over George W. Bush eight years ago---will we simply roll over and walk away like good little fools, once again? Or will we scream with outrage and do everything we can to resist the illegitmate rule of John McCain and his cronies?

If we didn't have this unfair, undemocratic "Electoral College", Bush would have never been president and all of history would be different. The ONLY way McCain can win is through this rigged disgrace called the "Electoral College". It should be one person, one vote and whoever gets the most votes wins.

If McCain sneaks in while losing the actual vote, we have to be prepared to do everything we can to resist him as an illegitimate leader.
09:07 PM on 07/25/2008
Arrrgh!

Fer the last frickin' time: Minnesota is NOT a swing state! Every other state in the Union has given their electoral votes to a republican more recently than the last time Minnesota did (1972).

Every single one.

Here is a repost of my reply to Senator Schumer on HuffPo yesterday:

http://www.huffingtonpost.com/2008/07/23/schumer-a-60-seat-majorit_n_114612.html

=====
Senator Schumer:

1) ...[post too long and irrelevant to current topic.]

2) You say Minnesota's not a very blue state? We haven't given electoral votes to a republican in 36 years, and we've done so only twice in the last 52 years. In fact, a look at the numbers shows that since 1948, MN has given 86% of its electoral votes to Democrats, while NY has given only 65%. On a comparative percentage basis, MN gave 267% more of its electoral votes to Democrats over republicans versus NY's measly +41%

3) In that same time period, NY voted for Reagan. Twice.

4) Pollster.com currently has Obama up by 16.6% in MN.

5) Norm Coleman used to serve as Mayor of St. Paul as a Democrat. He is not really a republican. Neither is he a Democrat. He is a full-fledged member of the Norm-Coleman Party, whose main platform can be summed up by the phrase "whichever way the wind blows." (See Lieberman, L-CT).

Minnesota is blue.

--Hyde
11:04 AM on 07/26/2008
Even in1984, Minnesota was the ONLY state to vote for Mondale.
08:54 PM on 07/25/2008
This is a very informative analysis, thank you.
08:49 PM on 07/25/2008
This was a very informative analysis. Thank you so much.
08:03 PM on 07/25/2008
Today, the Gallup Tracking Poll puts O'bama ahead by 6 points. The pundits are saying that it is a close race though there is the problem with that scenario.

In the 2004 presidential race, Booosh got 62,040,610 votes, while Kerry got 59,028,444 for a total of 121,069,054 votes cast. At 6 points ahead, and if the same amount of people voted, (though it seems that there are going to be more people voting this year), at 6 points ahead, that would mean that O'bama would get 7,264,143.24 more votes. That is a lot of votes ahead. Of course, it all depends on how the votes are spread out across the country, though saying the race is close is just spin.
01:12 PM on 07/26/2008
But the media has to do that to maintain the idea of a story. Plus, we should expect it to be somewhat closer than the polls estimate due to election day tampering of votes.
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ecotopian
I am nerd, hear me geek
07:22 PM on 07/25/2008
Um, Oregon has always been a swing state. Kerry barely won this state in 2004. He beat Bush by four percentage points. That's hardly a huge margin of victory. We have a fair number of independents that tend to swing the state. They tend to live in the Portland Metro area, Salem and Eugene. It will be those independents in those metro areas that will decide the election, just as they have done for many years now. How will they vote? Get back to me in late Oct., that's when we get our ballots in the mail. We should be decided by then.
05:53 PM on 07/25/2008
There's something suspect about the most recent Quinnipiac polls; they seem tilted toward the GOP. Other polls taken during the same time frame show O either leading or much closer to McC in many instances.

For example, the Quinnipiac poll for CO (taken July 18-22) shows McC slightly ahead. All previous polls had had O ahead by around 5%. A Rasmussen poll taken on July 21 shows O ahead by 7% in CO.

Source: http://www.electoral-vote.com