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Amy Rosen

Amy Rosen

 

Rebuilding a Robust Economy, With Women Entrepreneurs

Posted: 01/27/11 11:26 AM ET

Sitting here in a country that did not give women the right to vote until 1971 and where today four of the seven member governing body are women, I am struck by the uneven progress and persistent barriers that woman face in specific fields. The International Herald Tribune led with a story today about the wide gender gap at top of the ladder in Europe. On that note I headed into this morning's WEF session titled, "Six Global Challenges, One Solution: Women."

Some of the true leaders pushing gender equity as an issue affecting all aspects of our world were with us. President Michelle Bachelet, who having finished transforming Chile, has now taken the helm of a new effort called UN Women, provided informed insight into the realities of gender inequity. Laura Tyson, long a leader in economic policy for the US, provided guidance to keep the conversation on track. Laura Liswood, from the Council of Women World Leaders and senior adviser to Goldman Sachs, Beth Brooke of Ernst & Young, Tae Yoo of Cisco were among the impressive women in the room who have been at the table for years, fighting for political capital around these issues in very meaningful ways. All of them offered provocative comments that will continue to resonate with me for some time to come. There were even some men in the room (of course not enough) who contributed meaningful ideas and solutions. In general, I was struck by how strong a case the data makes for changing the equation for girls and women.

The discussion, however, was focused around global challenges including education, aging population, conflict resolution, population growth, employment and health. I was surprised that the biggest global challenge -- rebuilding a robust economy -- was not being addressed. This thought led me to reflect on the four amazing young women who won the top prizes at the OppenheimerFunds/NFTE National Youth Entrepreneurship Challenge. Almost 15,000 high school students coming from economically challenging circumstances in the US have the opportunity to compete in the challenge. This was the first time in the five years of the challenge that all the finalists were young women, but over the years the top prizes had gone to girls almost 60 percent of the time. I find this particularly heartening considering the still-skewed representation of women in the highest ranks of corporate leadership. In fact, just 14.4 percent of executive officer positions in Fortune 500 companies are occupied by women today. But more importantly, it is a sign to me that young women will be leading our economic recovery as the entrepreneurs creating the jobs and the robust economy of the near future.

But, we will only get there with a major commitment to teach the skills at the core of entrepreneurship -- opportunity recognition, creative thinking and problem solving among them. Entrepreneurship should be a required course in every school around the world, alongside traditional subjects such as math, science and language. In the US, we need to do a better job of preparing all our children, including our young women, to compete in a global economy -- our education system is failing, and it's failing miserably in low-income communities. Entrepreneurship teaches young people who didn't think they had many options for their futures that they do in fact have a lot of options -- completing high school, going to college, launching a business or getting a stable job being among those choices.

One such example is Zoe Damacela. Zoe grew up in some rough circumstances in Chicago -- in fact, she and her mother struggled with stable housing for some time. But Zoe was resourceful. Zoe wanted a $60 scooter, and when her mom challenged her to raise $30 that her mom would match, the girl went to work -- for herself. Zoe, at the time 8, got out her markers and construction paper and made homemade greeting cards, started selling them in her neighborhood and by sundown had the $30. A true entrepreneur. Soon Zoe learned to sew and was given a sewing machine. Making and selling clothes followed, but not much profit. Then Zoe took a NFTE class in high school and turned her hobby into a profitable business, a $5,000 prize from the OppenheimerFunds/NFTE National Youth Entrepreneurship Challenge and a full scholarship to Northwestern University where Zoe is today, still running and growing her business as well.

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Zoe Damacela congratulated by Bill Glavin, CEO, OppenheimerFunds.


There are countless Zoes in our world who can contribute to turning our economy around, launching and running enterprises that employ people in good jobs, building businesses that can support our aging populations and creating innovative solutions for a healthier world. All we need to do is unlock the potential of these young women through entrepreneurship education. Young women, armed with the right skills, will be the solution.

 
 
 
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07:10 PM on 02/08/2011
Amy, I thought of your article and had to laugh today when my 8 year old daughter came home after school with yet another book fair catalog, and a checklist of a dozen books she wanted. When I told her that she had to use some of her money to buy books (as her bookcase is already overflowing!), her response was, "Well, I have to start a business. I need more money!)

Since she was born, she has watched me work from home and start three businesses. I'm proud to say that, by example, I have motivated her not to look for handouts (charity), or even get paid for chores (ie. employment), but now she sees the key to earned income as an entrepreneurial venture!

Kids learn from everything we do and say, and, like Zoe, with the right direction and encouragement parents can point them in a positive direction. ~ Michelle Girasole, www.TheSassyLadies.com
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colourful
To Change or Make a Difference
02:35 PM on 01/30/2011
Your suggestion is right on point. Our educational system should invoke the concept of launching a business as frequent as they promote the idea to get a stable job.

For those of you that don't believe children need guidance in this area, are you of the mind, "They should know, God gave them five senses."
05:32 PM on 01/28/2011
It's 2011, and we still keep reminding ourselves that in 1971 women didn't have the right to vote.
Why we don't have "men entrepreneurs" movement, but keep creating all sorts of women organisations? Are we really that insecure that we are so badly in need to walk with our breasts stuck forward?

All this social fragmentation (genders, races, socio-layers) is all mental constructs that do no good to humanity. Never done, never will be. Human is important, not a "woman", a "black man", a "poor man".
06:48 PM on 01/30/2011
I agree 100%. We should promote entrepreneurs, not women entrepreneurs. Other than the gender bias, I thought the articles was very insightful.
07:55 AM on 02/21/2011
Olga, I agree in the "we are all one" mentality and agree that we should promote and support all entrepreneurs, 100%. We ALL matter, young or old, male or female. But I don't think it comes from insecurity or bias. In my work with women entrepreneurs, I have noticed that their needs are different. It's just a different dynamic. We are all equal, but we're not all the same. I suspect kids will have different needs as entrepreneurs than adults.

So, one-size-fits-all, cookie cutter initiatives won't be as effective. At least, that's been my experience with my company, The Sassy Ladies and the womens business centers I have worked with in New England.

What has your experience been?
03:12 PM on 01/27/2011
Who would possibly lead this entrepreneur education of young women?
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12:05 PM on 01/27/2011
I am an entrepreneur. I have noticed that Israeli business founders are much more aggressive, firm, confident, focused and successful than most US women. I suspect it is because they were never spoiled, combined with compulsory military service.

If you want more women founding companies, get more women into venture capital. I saw zero women at the top of VC and private equity.
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OlHippie
Career smart arse.
11:58 AM on 01/27/2011
While I agree with much of what you say, I'm not sure you can teach kids to be Zoe Damacela. Creative kids, for the most part, will do okay. When my friends argue that our schools are failing, I pull out newspapers I've saved for the past five years that list the kids from local schools that have been awarded academic scholarships. There are always several from even the "worst performing" schools. It's not the Zoe Damacelas that need help, it is the rest of the kids. Smart creative kids help themselves, poor learning disabled kids get scads of help; it's all the rest I worry about.
11:58 AM on 01/27/2011
Online job fairs are gaining in popularity and can help companies recruit women into leadership and entrepreneurial roles in corporate America. Read more: http://community.advanceweb.com/blogs/cc_1/archive/2011/01/27/online-job-fairs-offer-convenient-cost-effective-recruiting-opportunities.aspx