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Andrew Gunther

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Grassfed Meat: Making the Right Choices

Posted: 12/13/11 10:55 AM ET

As public interest in ethically produced food continues to flourish even in such difficult economic times, it's perhaps somewhat inevitable that food businesses jump on the "grassfed" bandwagon.

We've seen it happen with organic, where some of the rules that farmers and food manufacturers must follow in order to use the coveted organic label have been watered down or manipulated. This has happened to such an extent that many well-meaning organic consumers would now struggle to differentiate between some larger 'organic' operations and their industrial cousins. The same thing is now happening with the term "grassfed." While the range of products, labels and brands that make grassfed claims grows day by day, the sad reality is that some of the grassfed meat, milk and cheese you can buy probably shouldn't be labeled grassfed at all.

Fortunately, Animal Welfare Approved has just published an 18-page booklet called The Grassfed Primer to cut through the confusion surrounding the term "grassfed" and to help the public to understand the wide benefits that real grassfed farming systems can have for the environment, for farm animal welfare, and for our health.

2011-12-02-TheGrassfedPrimerONLINE322.jpg The good news is that people across the U.S. are waking up to the hidden costs of cheap, industrialized meat production and the damaging impact that intensive farming is having on the environment, on animal welfare, and on our health. Growing numbers of consumers are voting with their wallets and seeking out truly sustainable alternatives -- including grassfed meat and dairy products.

And they would be right to do so: Scientists have shown that grass-based farming systems, where livestock eat a diet of 100 percent grass or other forage throughout their lives and have constant access to pasture or range, are far better for animal welfare and are less likely to cause environmental pollution. We know that grassfed farming has the potential to significantly reduce greenhouse gas emissions. As cattle and other ruminants graze pasture they stimulate the growth of grass, which absorbs CO2 from the atmosphere through its leaves and stores it in a mass of roots under the ground in a far more stable form of carbon -- a process called carbon sequestration. Indeed, scientists now think that grazing cattle on pastures and restoring grasslands could play a vital role in slowing the global warming process. We also know that grassfed meat and dairy products offer real human health benefits in terms of higher levels of omega-3s, CLAs and vitamin E, as well as reducing the risk of E. coli food poisoning and the development of other antibiotic resistant bacterial diseases associated with intensive farming systems.

However, the bad news is that despite the apparent assurances that a grassfed label might offer, some of the so-called grassfed systems out there actually fall well short of our expectations because the requirements for keeping animals on pasture can vary significantly among the different grassfed labels.

When you ask most people to explain what "grassfed farming" means, they will almost always describe a pastoral farming scene with animals grazing outdoors on pasture, rather than in intensive feedlots. The truth is that a number of the grassfed labels which have recently sprung up may actually hide farming systems that still allow farmers to confine cattle in feedlots for at least part of the animals' lives.

For example, some well-known supermarket retailers have set up their own grass-based beef standards which require participating farmers to ensure their animals spend at least two thirds of their lives on pasture. This sounds great. But when you realize that this could mean that the cattle may actually spend a third of their lives in barren confinement on a feedlot system, the bucolic "grassfed" image of this label starts to fade, and you start to wonder if this beef should really be labeled grassfed at all.

What about the United States Department of Agriculture (USDA) definition of grassfed, which was introduced in 2007 to protect consumer and farmer interests? Unfortunately, the USDA's voluntary grassfed standards only require farmers to ensure their animals have access to the outdoors during the grass growing season. This means that farmers in some states could confine animals for as much as six months of the year in what is essentially a feedlot -- yet still label products as grassfed -- provided animals are fed trucked-in cut grass or forage.

Even more shocking is that the USDA also allows these grassfed farmers to feed a grain supplement to their cattle. In fact, the USDA sets no limit whatsoever on the amount of grain supplementation that is allowed, as long as the percentage of grain fed is stated somewhere on the grassfed label. Of course, this percentage could appear in much smaller print on the back of the packaging. Some of these grassfed labeling programs also permit highly questionable farming practices such as the routine use of antibiotics and do little to address other problem areas, such as environmental pollution.

So how can you be sure that the grassfed beef you are about to spend your hard-earned cash on really does meet your expectations? When you see the Animal Welfare Approved and the American Grassfed Association logos together on a label, you can be absolutely confident that the animal was raised according to the highest welfare standards, and lived its life on pasture eating a natural diet of 100 percent grass and forage. Animal Welfare Approved certifies truly free-range systems. No feedlot or confinement operation may use the AWA logo to sell its products -- and that's a guarantee.

We published The Grassfed Primer to help people to identify and purchase meat and dairy products from real grassfed farms. We hope that it helps to explain the problems with feedlot farming systems, but also the significant solutions that real grassfed farming can offer, and why it is important to choose a "grassfed" label that really means what it says.

Find out more about real grassfed farming and Animal Welfare Approved: download The Grassfed Primer here.

 
 
 
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01:51 PM on 12/14/2011
Do you think there is interest in ethically produced articles, or does the public only want ethics in food production? Due to the one-sided way in which you write this story, I would suggest farmers and ranchers have more ethics, regardless of production manner, than you could understand. Furthermore, If you are going to continue to cover this topic, you need to get the science right! There is no consensus among the scientific community regarding the carbon foot print of grass-fed beef production and there is certainly no body of evidence to suggest those products are healthier for you than conventional beef (the differences in the omega content and other things you tout in your article are miniscule and well below levels that offer benefits to your health). Additionally, your rant against antibiotics has no place here either. That is organic production, which you are not addressing in the article. So, PLEASE get your facts straight if you want us to consider what you write with more than a grain of salt.
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Andrew Gunther
Keeping science real!
05:41 PM on 12/14/2011
Happy for you to produce the Science to rebut the publication and the piece and happy to publish it. Please submit your rebuttal to me at the Animal Welfare Approved program. And yes farmers have ethics its Big Ag that doesn't, we never hold farmers responsible for the behavior of the agricultural behemoths.
04:08 PM on 12/15/2011
Mr Gunther,

Start here for the environmental information:
http://wsu.academia.edu/JudeCapper/Papers/1181710/The_Environmental_Impact_of_Beef_Production_in_the_United_States_1977_Compared_with_2007

Begin looking here to understand the differences between grass and grain fed beef. Compare the results in the table with any seafood to see the disparity in omega 3 levels:
http://www.nutritionj.com/content/9/1/10

You already have the USDA definition of natural production, which says nothing about prohibiting antibiotics in that production system. Search for the organic beef production regulations to understand the production system that bans antimicrobial use.
04:17 PM on 12/15/2011
Mr. Gunther,

Start with the environmental issues here:

http://wsu.academia.edu/JudeCapper/Papers/1181710/The_Environmental_Impact_of_Beef_Production_in_the_United_States_1977_Compared_with_2007

Now start with the nutritional stuff here (compare results with any seafood to see the disparity in omega 3 levels:

http://www.nutritionj.com/content/9/1/10

You have the definition of grass fed which DOES NOT exclude antimicrobial use in the production system. You must search for the organic production standard to understand the ban on microbial use in that system. Finally, it is evident that you feel one way about this issue. There is no reason to think we cannot all participate in the marketplace. However, I take great issue with anyone beating up one segment of the industry to sell their product, which in all likelihood is actually not different than conventional products in most if not all aspects.
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Andrew Gunther
Keeping science real!
05:54 PM on 12/14/2011
Happy to publish the science you have to rebut the piece. And I agree completely farmers have ethics its Big Ag that doesn't.
04:09 PM on 12/15/2011
On a final note, you must understand that Big Ag is not a term that really matters to most people. It is a niche marketing tool some use to promote their products. 98% of the farms in this country are family farms. Now, a lot of them are big, or contract grow for companies, but that is not the point. Nearly all farmers are ethical, honest and committed to doing things right (there is no tolerance for those that do not and we WILL NOT defend them). You write about the way we produce and our production systems. We live here, raise our children here and often times, represent multiple generations on the same land! Sadly, we simply cannot feed the world with a 1950's format of production! Furthermore, as we see the demand for animal protein increase by an estimated 70% in the next 15 years, we will have to find even more technologies and efficiencies to feed everyone.
01:17 PM on 12/14/2011
This is certainly a step in the right direction. However, if you truly want to eat green and sincerely avoid contributing to animal suffering, consider foregoing meat altogether. Regardless of how animals are raised, they are all slaughtered in roughly the same way. Visit www.awfw.org. Our org makes the connection between raising, slaughtering and consuming animals to the problems we face with global hunger and climate change.
03:34 PM on 12/13/2011
There is a better way to feed farm animals, and it's a story you never see in our media. This way will give you all the benefits of grass feed, save our dying economy, restore our ruined environment, and free us from Petro-Death. Here it is:
Grow starchy crops, like "fodder beets", ( "fodder" is "plants you feed to farm animals.")­, They grow in cold weather and poor soil­,and also bioremedia­te ruined soil. Cook this starchy fodder and add yeast, which "grow yeastful and multiply", and which remove the fodder's starch, (which is the part that cattle cannot digest).
THEN feed the LEFTOVER fodder porridge to cattle. No feedlot rivers of fecal matter, no megacoloni­es of bacteria, no hideous suffering in animals that cannot digest starch, and no killing people for their oil.
The yeast have eaten the starch and made it into alcohol. Boil it out and use it for fuel instead of Petro-Deat­h. All the rest of the fodder plants...t­he parts that cattle CAN digest properly and well...are still in the big batch of leftover "mash" (porridge)­.
Each pound of yeast you add to the mash becomes almost 1,000 pounds of gen-u-ine brewer's yeast; you have ADDED food, not taken it from people.
You can do this yourselves, people, and no one is telling you about it except:
www.permaculture.com
I hope you will take a look. America is dying. You can fix that.
-I.M. Crawford
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Karl Wilder
Chef Stirring The Pot Harlem
01:12 PM on 12/13/2011
100% grass fed/grass finished. Best bet, buy from a farmer you know.
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HUFFPOST BLOGGER
Andrew Gunther
Keeping science real!
02:20 PM on 12/13/2011
As long as you know what you are looking at and can get to the farm. Other than that pick the right seal.