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Andy Pemberton

Andy Pemberton

Posted: March 17, 2010 10:04 AM

What Is "Lezploitation" and Why Is Lady Gaga So Good at It?

What's Your Reaction:

Lady GaGa's new video Telephone features nine minutes of sex, violence and incredible GaGa outfits and is set in a women's prison. Released last week, it has so far racked up 15 million hits on Youtube.

Which is a lot. But then again, considering it's an homage to lesbian exploitation movies set in women's jails, maybe it isn't. Dubbed lezploitation by some critics, it's pretty hot stuff - you can watch it here.

Journalist Sean Macaulay has pointed out at The Daily Beast that Telephone is not long enough to include all prison movies cliches, but it certainly manages a few. It starts with, as Macaulay writes, a newbie (Lady Gaga) "arriving at a jail to run the gauntlet of leering inmates before being sexually assaulted by beefy lesbian guards." Beyonce also stars as GaGa's butch partner in crime who tells her, saucily, that she has been a "very bad girl."

But GaGa isn't all bad. Her video stays true to the women in prison's central conceit - that female prisoners blossom in jail by unleashing their "bestial passions" says Macaulay - while also remodelling this exploitative genre to suit her own ends.

Since Eminem decided to hang up his epithets, Lady GaGa is the only pop star still able or willing to tweak the nipples of popular culture in so outslandish a fashion. And for that she deserves our admiration.

Read more at www.musictoob.com

 

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11:32 AM on 03/25/2010
she is also good at product placement
I have taken screen shots of all the product placement in GaGa’s Telephone video. It is an orgy of product placement

http://nineteen80snore.com/2010/03/16/13-things-you-should-know-about-gaga-video/
11:01 PM on 03/19/2010
Gaga's been adored by the male gay community for years, and is expanding her appeal to include the Lesbian audience. There hasn't been a Pop Star that's been brazen enough to include them the way that she has. Her message of "just be yourself and love who you are", is one of tolerance for all people. It's not exploitation.

As 'shocking' as her vidoes are, this woman is dedicated to her work, travels with her parents, takes her Dad to the Grammy's, and saves the 'drama' for her work.

'Telephone' is a wild crazy romp, and a much more fun version of Thelma and Louise!
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Feanor
I want my jewels back.
01:51 PM on 03/18/2010
It's just an ok song but it is a very entertaining video.
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catcancook
Obama/Biden 2012
10:09 AM on 03/18/2010
I think she is a genius. She has built the GaGa brand as good as Madison Ave could have and went one better actually. She has taken the best of the past pop-culture and fused it with her own crazy genius ideas and is blowing everyone out of the water. You can see how growing up in NYC has influenced her sensibilities when it comes to just about everything she does and she does Do everything to the point of exhaustion!

Will she last? Time will tell but she will be remembered and no doubt she has given lots of little gaga's some great ideas for their future in pop-music.
11:45 AM on 03/18/2010
I agree. I'm not a big fan of her music, but she is a genius when it comes to promoting her brand.
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Balzac
07:41 PM on 03/17/2010
This video is far out. It's pretty cranky and out there. I enjoyed it. It's raw and wicked. I have to admit though, it's pretty intense. I would like to calm Miss Gaga down a bit.
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06:42 PM on 03/17/2010
Which is not quite being coo coo over ca ca, but it's close.