CANNES - With the success of the HuffPost Live, a 12-hour live interactive video program, parent company AOL be will doing more live shows around both day-part programs and special events on its home page, says Susan Lyne, CEO of the Brand Group, at AOL.
The veteran television executive explains that a confluence of forces, including demand from marketers, is driving this new strategy around live programming.
We spoke with her at the Cannes Lions festival.
Disclaimer: AOL sponsored Beet.TV's coverage of Cannes Lions
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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