CES 2011: Yahoo! Connected TV to Provide "Broadcast Interactivity" (VIDEO)

LAS VEGAS -- Yahoo! Connected TV, a software program installed in a number of Internet-ready television sets, will soon allow producers and advertisers to enhance the viewing experience with a variety of interactive features, the company announced at CES.

At CES, we spoke with Ronald Jacoby, VP of the Connected TV Group at Yahoo! for this overview on the product and the functionality.

Here's the take on the news by Rafe Needleman at CNET. Rafe also reports on a news of a stand-alone box which can be purchased to bring Yahoo to TV's which are not programmed with the company's software.

You can also find this post and more CES 2011 coverage up at Beet.TV.

 

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Comments

[tompoe]

10:43 AM on 01/10/2011

Yahoo! should be ashamed of itself. Yahoo tv is bastardizing interoperability with interactivity. Who gives a hoot whether broadcasters and advertisers can create interoperability of their video content to simulate traditional broadcast networking? Interactive tv is between content and user. These guys should just go away, and come back when they're ready to add value to users, not advertisers.