Seattle's thePlatform, a high-end online video services provider to cable and broadcasters, is aiming its sites on a broader range of customers with today's announcement of a new publishing system.
Yesterday in Manhattan, I interviewed Ian Blaine, co-founder and CEO. He explained to me that the new system will be easier to use, making the product more accessible for a broad range of customers.
Here is the take by Ryan Lawler over at NewTeeVee.
Comcast bought thePlatform in 2006.
This video was originally published on Beet.TV.