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Dailymotion To Crack Mobile Programmatic In Next Few Weeks

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Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels.

Appearing at Beet.TV's cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile.

"It will," he said. "We'll be announcing some integration in the next six weeks or so. Programmatic - we're going where the market is going. We want to allow ease for buyers to be able to access our inventory. We're doing that."

Hamilton has previously told Beet.TV Dailymotion would soon be announcing the addition of third-party ad targeting data when it announces a partnership with a data management platform (DMP) shortly.

Watch our full video interview to hear about mobile video consumption around the world and how Dailymotion is targeting ads at mobile users.

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