Twitter has a deep integration with NBC Sports for its Winter Twitter coverage. You can find Twitter throughout the site and on the "Olympics Pulse" page. This is the most significant media integration for Twitter to date But, is just one of many to come, according to Chloe Sladden who heads up media alliances for Twitter.
Our Daisy Whitney caught up her in Las Vegas last month at the NATPE convention. Chloe talks about the development of media alliances and plans for media "developer" kit, the introduction of measurement tools for Twitter and some best practices tips for television producers.
Tweeting in Taped-Delay Medium
In Thursday's Wall Street Journal, Sam Schechner and Amy Chozik write about how all the real time social media around the Olympics might effect viewership of tape-delayed programming.
You can find this story up on Beet.TV