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LG and Nielsen Studying Audience Makeup of Smart TV Users

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Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says Wendell Wenjen, director of smart TV advertising and interactive TV platforms at LG Electronics, during an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event in New York.

The goal with the study is to better understand the habits of smart TV viewers, including whether they use the interactive features of the TV. So far, existing data indicates that the installed base tends to skew toward higher-income and higher education users. About 40% of smart TV users have a household income of more than $100,000, and 50% or more have a bachelor's degree or higher, Wenjen says. In addition to the research project, LG is also reworking the user interface for some of its 2014 TVs. For more insight into what's next with LG and smart TVs including standardization plans, check out this video interview.

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