The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques. Over the course of two days of panels and presentations, this group of industry leaders will explore the emerging medium of digital video. Topics will include ad effectiveness and measurement; the emerging platforms and strategy for distribution; programmatic and real-time buying; web original entertainment and news video; "native" advertising; interactive advertising; syndication and discovery -- and other topics. The conversations will be deeply informative. In addition to the programming, the participants will enjoy unique off-the-grid networking. The entire program is being produced for video. We are not producing it live, but will start to publish segments this on Sunday. Her is the line-up;
Thanks to Videology for being our presenting sponsor. And thanks to AOL On for being out featured sponsor.
Keynote Speakers
- Kristi Argyilan, President, Magna Global NA (IPG/Interpublic)
- Rob Norman, Chief Global Digital Officer, GroupM (WPP)
Participants
- Tal Chalozin, CTO and co-founder, Innovid
- Sean Buckley, VP, Platform, SpotXchange
- Francisco Cordero, VP & GM, Brand Business, NA, inMobi
- Jim Daily, GM, eBuzzing, U.S.
- Charles Gabriel, VP Video Sales, AOL
- Brent Gaskamp, SVP, Videology
- Pierre de Grandmaison, Head of Business Development, Teads
- Gian Fulgoni, Co-Founder & Executive Chairman, comsScore
- Lisa Giacosa, SVP, Global Social Media Director and Video Lead, SMG (Publicis)
- Reid Genauer, Chief Marketing Officer, Magisto
- Brian Gleason, Managing Director, North America, Xaxis (WPP)
- Roland Hamilton, GM, North America, Dailymotion
- Ran Harnevo, President, AOL Video
- Oren Harnevo, CEO, Eyeview Digital
- Dave Hohman, EVP, The Nielsen Company
- Jane Hong, Head of Industry, Media & Platforms, DoubleClick, Google Inc.
- Rebecca Howard, GM, Video, The New York Times
- Richard Kosinski, President, U.S., Unruly Media
- Kevin Lenane, CEO, Veenome
- Stefan Maris, Global Product Manager Civolution
- Bill McCandless, VP Video, the Bleacher Report (Turner)
- Eric Orme, COO, NDN
- Andrew Pergam, Senior Editor, Video, The Washington Post
- Andy Plesser, Executive Producer and Founder, Beet Media LLC (Moderator)
- Mitchell Reichgut, CEO, Jun Group
- Anthony Risicato, GM, VideoHub (Tremor Video)
- Steven Schiffman, GM, Video, The Washington Post
- Erick Schonfeld, Co-Founder & Head of Content, TouchCast (Moderator)
- Adam Shlachter, Head of Media Activation, NA, Digitas (Publicis Groupe)
- Erin Simino, SVP Director of Mobility at Starcom Worldwide (Publicis)
- Adam Singolda, CEO, Taboola
- Chris Smith, GM, Emerging Media, Turn
- Dee Salomon, CMO, MediaLink
- Stephanie Sarofian, Executive Director, Brand & Agency, inMobi
- Richard Spalding, CEO, The 7th Chamber
- Ashley J. Swartz, CEO, Furious Minds (Moderator)
- Mark Trefgarne, CEO, LiveRail
- Ritu Trivedi, MD, Digital Marketplace, Mediavest USA (Publicis)
- Jay VanDerzee, Head of Sales, Media Platforms, Google Inc.
- Josh Weinstein, Founder, YouAreTV
Below is the Agenda:
Friday:
- 2:05 - 2:13 Post CES: The Changing Platforms of Video ConsumptionAshley J. Swartz CEO, Furious Mindsw/Andy Plesser (moderator)
- 2:15 - 2:25 The Inevitable Automation of the Media Buying Landscape and What it MeansKristi Argyilan, President, Magna Global U.S.w/Ashley Swartz (moderator)
- 2:30 - 2:40 Digital Video: Programmatic vs. Channel Driven, Where is the Industry HeadedRob Norman, Global Chief Digital Officer, GroupMw/Ashley Swartz (moderator)
- 2:45 - 2:55 The State of Digital Video, a New Forrester Report Commissioned by VideologyBrent Gaskamp, SVP, Development, Videologyw/Ashley Swartz (moderator)
- 3:00 - 3:10 Project Blue Print: Report on Cross-Platform Performance by ESPN powered by comsCoreGian Flugoni, Co-founder and Executive Chairman, comsScorew/Ashley Swartz (moderator)
- 3:15 - 3:25 Update: XCR Powering Cross-Screen Media PlanningDavid Hohman, EVP, Global Client Business Partner, Agency Solutions, Nielsenw/Ashley Swartz (moderator)
- 3:30 - 4:10 Big Data is Moving Digital Video Dollars to TV Gian Fulgoni, comScoreDavid Hohman, NielsenStefan Maris, Global Product Manager, CivolutionAdam Shlachter , SVP, Media DigitasBrian Gleason, MD, North America, Xaxisw/ Ashley Swartz (Moderator)
- 4:10 - 4:50 Beyond the Desktop: New Platforms for ConsumptionTal Chalozin, CTO & Co-founder, InnovidErin Sinimo, SVP, Director of Mobility, Starcom WorldwideStephanie Sarofian, Executive Director, Brands, inMobiRitu Trevedi, MD , Digital Marketplace, MediaVestw/ Erick Schonfeld (moderator)
- 5:00 - 5:45 The New Equation of Content of Creation and StrategyRebecca Howard, GM, Video, The New York TimesSteven Schiffman, GM, Video, The Washington PostRan Harnevo, President, AOL Videow/Erick Schonfeld (moderator)
- 5:45 - 5:55 How Twitter is Driving Television ViewingLisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Groupw/ Erick Schonfeld (moderator)
Saturday
- 8:00 - 8:35 The Emerging Opportunities of Digital Video for Brand AdvertisersRob Norman, Global Chief Digital Officer, GroupMAdam Shlachter, SVP, Media, DigitasRan Harnevo, President, AOL VideoLisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Groupw/ Erick Schonfeld (moderator)
- 8:40 - 9:35 Video Advertising: Pricing, Effectiveness and ViewabilityOren Harnevo, CEO, EyeviewRitu Trevedi, MD , Digital Marketplace, MediaVestJim Daily, GM for U.S., eBuzzingCharles Gabriel, SVP for Video Sales, AOLAnthony Risicato, GM, VideoHub (Tremor Video)Kevin Lenane, CEO, Veenomew/ Ashley Swartz (moderator)
- 9:40 - 10:20 Driving the Impact of Native Video AdvertisingAdam Singolda, CEO, TaboolaRichard Spalding, CEO, 7 ChamberMitchell Reitchgut, CEO, Jun GroupRichard Kosinski, President, U.S., Unrulyw/ Ashley Swartz (moderator)
- 10:25 - 10:45 The State of Mobile Video AdvertisingErin Simino, SVP, Director of Mobility, Starcom WorldwideFrancisco Cordero, GM, Brand Business, U.S. inMobiw/ Ashley Swartz (moderator)
- 10:50 - 11:20 The New World of Video JournalismAndrew Pergam, Sr. Editor, Video, The Washington PostBill McCandless, VP, Video,The Bleacher Report/TurnerAndy Plesser, Executive Producer, Beet.TVw/Erick Schonfeld (moderator)
- 11:30 - 12:00 Scaling Fast: New Tools for Video Content CreationErick Schonfeld, Co-founder, TouchCastJosh Weinstein, Founder, YouAreTVw/Andy Plesser (moderator)
- 12:00 - 12:20 lunch break
- 12:20 - 1:10 Programmatic Emerges for the PublishersSean Buckley, VP Platform, SpotXchangeMark Trefgarne, CEO LiverailRoland Hamilton, GM, North America, DailymotionEric Orme, COO, NDNPierre de Grandmaison, Head of Business Development, Teadsw/Ashley Swartz (moderator)
- 1:10 - 2:00 Programmatic Power for the Agencies and BrandsKristi Argyilan , President Magna Global, U.S.Brian Gleason, MD, Xaxis NABrent Gaskamp, SVP, VideologyChris Smith, GM Emerging Media and Video, TurnJay VanDerzee, Head of Sales, Media Platforms, GoogleDee Solomon, Chief Marketing Officer, MediaLinkw/Ashley Swartz (moderator)
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