05/01/2010 05:12 am ET | Updated Jun 10, 2013

Media Executives Live in Apple's "Beautiful Fascist Environment," Kara Swisher

SAN FRANCISCO -- Media executives have a love/hate relationship with Apple. They admire the elegant design and usability of its products but decry the restricted,  "walled garden" that Apple puts up for  content creators.

Their ambivalence was clear during this segment of the Beet.TV Online Video Roundtable in San Francisco on Wednesday.  Quipped moderator Kara Swisher, you "live in a beautiful fascist environment."

She asked executives  of Fox, NBC, Comcast, CBS and Universal McCann about the most important company in technology;  three said Apple, two Google and one Microsoft for the XBox.

Speaking in this segment are:

Brian Buchwald, NBC, EVP, Integrated Local Media

Gregg Colvin, Fox Interactive, VP of Business Development

Karin Gilford, Comcast Interactive Media, SVP, Online Media

Marc Ruxin, Universal McCann, EVP, Chief Innovation Officer

Anthony Soohoo, CBS Interactive, SVP, Entertainment & Lifestyle

Jennifer Taylor, Adobe    Director, Flash Content Creation + Distribution

The love/hate relationship with Apple and its exclusion of Flash from the iPad is evident over at Conde Nast, as Peter Kafka reports tonight on MediaMemo at AllThingsD.

In his blog, John Battelle writes why he doesn't like the iPad. 

Andy Plesser, Executive Producer

You can find this link up on Beet.TV