Automation is allowing advertisers to find the consumers that are important to them while publishers are offering up targeted consumers in an emerging scenario which AOL CEO Tim Armstrong frames as "singularity."
We spoke with him yesterday at the Adap.tv Worldwide Publisher Conference about the growth of automated buying, the global expansion of Adap.tv and the future of the advertising marketplace.
Disclaimer: This video was produced as part of sponsorship arrangement with AOL.
You can find this post on Beet.TV.
Follow Andy Plesser on Twitter: www.twitter.com/Beet_TV