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Andy Plesser

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Publishers Seek TV-Like Marketplace: Forrester's Michael Greene

Posted: 09/06/11 11:04 AM ET

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

Greene was a panelist at the August 23 Beet.TV Video Leadership webcast.  

Andy Plesser 

You can also find this post up at Beet.TV.

 

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