Rather than "chasing traffic" for monetization around its digital video product, Reuters is focused on sponsorships with brands who want to allign with the its quality journalism, says Dan Colarusso, Global Head of Programming at Thomson Reuters, in this session with me at the Beet.TV executive retreat in Vieques last month.
In this session the former video head at Bloomberg News explains how shortform video works well for mobile; the value live streaming Reuters programming on Ustream; and more about the company's monetization strategy.
As Video Rates Drop, Publishers Focus on Targeted Audiences
As video ad rates are dropping, many business publishers including The Wall Street Journal, are focused on niche/influential audiences who are valued beyond the cost-per-thousand basis, reports Suzanne Vranika in her story in the Journal.
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