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The Digital Revolution Is Here and Content Reigns Supreme, Says MTV Digital Chief: "Snooki Is Snooki"

04/12/2011 04:21 pm ET | Updated Jun 04, 2013

Video is in a period of dramatic transformation as consumers can now access content across multiple devices. 

While the technology for content creation and distribution levels the playing field for many content creators, making compelling content is essential for success in the new media landscape, says Dermot McCormack, EVP of Digital Media for MTV Music and Logo Group.

At the recent Beet.TV Video Strategy Summit at Bloomberg, he told the audience that despite all the new technology and power of social media, "Snooki is Snooki," referring to the star power of a cast member of the highly rated MTV show "Jersey Shore."

Andy Plesser

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