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The Times Launches "Vertical Apps" for Politics, Fashion

Posted: 12/16/2011 8:33 am


The New York Times has been expanding "vertical" Apps around specific editorial with the recent launch of an iPhone App for the 2012 election and an iPad App for fashion called the Collection.

While the paper sees growth in consumption in Apps, it is also "excited about HTML5" as a publishing platform, says Fiona Spruill, Editor of Emerging Platforms, in this interview with Beet.TV.

Spruill sees the implementation of The New York Times as a Google Chrome App as demonstration of the opportunity around HTML5.

She says that the digital opportunities around various publishing platforms are both "exciting and difficult."

She sat down with Beet.TV earlier this week in a conference room on the paper's newsroom floor.

In a big shift from native Apps to HTML5 mobile web, the Financial Times has found considerable traction, TechCrunch reported recently.

Andy Plesser

You can also find this post up at Beet.TV.

 

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