AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices.
In this video interview, Marta Martinez, Global Head Video Sales at AOL Platforms, tells Beet.TV that the company's videos are available on 166 devices...
- "(Consumers) normally watch three shows - in 65% of the cases, they watch them at the same time as prime(-time) TV. That tells you a lot about the substitutional value of that medium."
- "When ... they watch it on their mobile device, they normally watch one show, twice a day - in the morning and at night."
Martinez was interviewed at Beet.TV's annual executive retreat by Nielsen Digital MD Andrew Feigenson.
You can find this post on Beet.TV.
HuffPost Entertainment is your one-stop shop for celebrity news, hilarious late-night bits, industry and awards coverage and more — sent right to your inbox six days a week. Learn more