AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices.
In this video interview, Marta Martinez, Global Head Video Sales at AOL Platforms, tells Beet.TV that the company's videos are available on 166 devices...
- "(Consumers) normally watch three shows - in 65% of the cases, they watch them at the same time as prime(-time) TV. That tells you a lot about the substitutional value of that medium."
- "When ... they watch it on their mobile device, they normally watch one show, twice a day - in the morning and at night."
Martinez was interviewed at Beet.TV's annual executive retreat by Nielsen Digital MD Andrew Feigenson.
You can find this post on Beet.TV.