(VIDEO) AOL Goes Short At Prime-Time To Reach Viewers: Martinez

03/09/2015 04:38 pm ET | Updated May 09, 2015

AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices.

In this video interview, Marta Martinez, Global Head Video Sales at AOL Platforms, tells Beet.TV that the company's videos are available on 166 devices...

  • "(Consumers) normally watch three shows - in 65% of the cases, they watch them at the same time as prime(-time) TV. That tells you a lot about the substitutional value of that medium."
  • "When ... they watch it on their mobile device, they normally watch one show, twice a day - in the morning and at night."
AOL is making increasingly short-form video to meet mobile dynamics. We've gone from shows that are 10-15mins... we are launching a new show in two minutes ... we are going to shorter-form, mobile-first vid experiences.

Martinez was interviewed at Beet.TV's annual executive retreat by Nielsen Digital MD Andrew Feigenson.

The Beet Retreat '15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

You can find this post on Beet.TV.