08/16/2010 09:53 am ET | Updated Jun 06, 2013

Video: BrightRoll Links with Magnetic to Bring Search Engine Retargeting to Online Video Ads

Magnetic, the New York-based search retargeting firm, has linked with the giant online video ad network BrightRoll for a video ad retargeting program, the companies have announced.

For an explanation of Magnetic's technology and the opportunity for advertisers and publishers, we sat down with CEO Josh Shatkin-Margolis.  The company has raised $5.25 million in venture funding.

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