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BrightRoll's COO Falck: Nielsen Is Bringing Mobile Ads to 'Parity' With Desktop with Digital Ad Ratings (VIDEO)

05/01/2015 08:11 pm ET | Updated May 01, 2016

While consumption in mobile video has been explosive, advertising has lagged due in large part to a lack of adequate user analytics.   That will change with the integration of Nielsen's Digital Ad Ratings (DAR), says Bruce Falck, COO of programmatic video company BrightRoll.  The integration with DAR was announced yesterday at the BrightRoll Video Summit in Manhattan.

In our interview with Falck, he talks about the state of BrightRoll as an "agnostic" media platform in the context of its new ownershipBri by Yahoo.

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