Standardizing metadata and leveraging it across each aspect of the work flow, will increase the visibility of online video, says Michael Dunn, CTO of Hearst Interactive, in this interview with Beet.TV
He explains that attaching metadata will help with the internal comprehension of video content and external discovery via search avenues such as social media or content syndication partnerships.
In the interview, he describes how Hearst Interactive works with both Brigthcove and Kaltura as online video platform providers.
We spoke with Dunn last month at the Streaming Media East conferene where he was a speaker.
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