The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP.
He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks.
This event was co-presented by AT&T AdWork and Beet.TV. For more videos from this series, please visit this page.
Gotlieb to Headline the Beet Rereat on Advanced TV
Gotlieb will be the featured keynote speaker at next week's Beet.TV executive retreat at the W Fort Lauderdale presented by Videology with Adobe, AT&T AdWorks and Nielsen. The participant line-up is below:
Keynote Speakers
- Irwin Gotlieb, Global Chairman, GroupM
- Matt Bayer, SVP, Advanced TV, Magna Global
- Jim Bennette, Director Business Development, Adobe Primetime
- Lee Boykoff, VP, Digital Analytics & CRM at A+E Networks
- Jason Brown, VP, Advertising Sales, AT&T AdWorks
- Kristin Dolan, COO, Cablevision Systems
- Scott Ferber, CEO, Videology
- David Hohman, Managing Director, Nielsen
- Arun Kumar, President, Cadreon (IPG)
- Lou Paskalis, SVP, Media, Bank of America
- Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group
Featured Speakers
- Jason Burke, VP for Product, Clypd
- Tim Castree, M.D., North America, Videology
- David Clark, President, The Weather Channel
- Randy Cooke, VP Programmatic TV, SpotX
- Dave Downey, CEO, INVIDI
- Jamie Elden, CRO, Media General
- Steven Feldman, Senior Director, ONE TV at AOL Platforms
- Brent Gaskamp, SVP, Videology
- Adam Gaynor,VP, Media Sales & Analytics, DISH Network
- Oren Harnevo, CEO, Eyeview
- Brent Horowitz, Head, Global Partnerships, TV & Video, Yahoo
- Bob Ivins, EVP, Cross Media Business Development, comScore
- Melissa Kihara, Global VP, TV & Video Products, Xaxis (WPP)
- Bill Livek, CEO, Rentrak
- Steve Marshall, CEO, INVISION
- Chris Monteferrante, VP, Advertising Sales, AT&T AdWorks
- Steve Murtos, SVP, Director, Starcom MediaVest
- Lance Neuhauser, CEO, 4C.
- Oscar Rondon, Senior Director, of TV Strategy, TubeMogul
- Beth Rockwood, SVP, Market Resources, Discovery Communication
- James Rothwell, VP Agency & Brand Relations, FreeWheel (Comcast)
- Eric Solomon, SVP, Precision & Planning, Nielsen
- Kevin Patrick Smith, SVP, Comcast Media 360
- Jeff Storan, VP of Strategy, Simulmedia
- Jonathan Tabak, Group Product Manager, Adobe Primetime
- Ben Tatta, President, Cablevision Media Sales
- Joanna Thissen, Director, Targeted Television at MODI Media (WPP)
- Andrew Ward, Group Vice President, Comcast Media 360
Session Leaders:
Special Participants
- Brett Adamczyk, VP Biz Dev & Strategy, Videa (Cox)
- Lorne Brown, CEO, Operative
- Rob Byrnes, Senior Director Programmatic & Political Sales, Gamut (Cox)
- Brad Elders, SVP Sales, AOL
- Nick Ellis, Co-founder & Programmatic Lead, Video Agnostic
- Frank S. Foster, SVP & GM, Tivo Research & Analytics
- Ashish Chordia, CEO and Founder, Alphonso, Inc.
- Brendan Condon, CEO, AdMore
- Joe Lampert, EVP, Media Practice, Edge Technology Services
- Mark Marino, SVP, Director of Sales, CoxReps (Cox)
- Derek Mattsson, CEO, placemedia
- Matt Mitchell, Director of Sales, The Trade Desk Inc
- Art Mimnaugh, Sr.Biz Dev Manager, Adobe Primetime
- Jack Rotherham, CMO, FreeWheel
- Chris Satovick, COO, placemedia
- Karl Spangenberg, SVP, MediaLink
- John White, VP Product, Furious Corp
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