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Video: Taboola Serving up Related Videos for Demand Media's eHow

Posted: 11/01/2010 4:01 pm


Boosting video consumption by offering thumbnails of "related videos" has become a top priority for a number of publishers.

Taboola is serving up related videos for Demand Media's giant "how to" eHow site by topic and by the preference of the individual viewer.

For an overview on how Taboola integrates semantic data and cookies to serve up videos, we spoke with Liz Hughes who heads sales and marketing.

While the company is getting attention for its integrations with big news sites including the NYTimes.com, CNN.com and Bloomberg.com, lifestyle is the second biggest area, after news.

Taboola has been integrated into eHow for several months.

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