Teads, the adtech company that provides publishers with "outstream," a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV
Quesada sees robust interest in outstream for mobile as consumption moves to mobile and publishers seek to build revenue with video advertising outside the limited or non-existent pre-roll. He also sees the demand for "viewable" video ads driving the emerging format.
Quesada says that revenue from the U.S. is the largest market for Teads. Among publisher who have embraced Teads are Conde Nast, Financial Times and News Corp, he says in this interview.
We interviewed him last week at the LUMA Partners DMS15 adtech CEO conference. For more videos from the conference, please visit this page.
You can find this post on Beet.TV.