Starting out three years ago, with a Webcam in their bedroom in Kingsport, Tennessee, uploading quick beauty tips to YouTube, Elle Fowler, 23 and sister Blair, 18, have created a massive following, have big brand deals and have moved to LA where they are mobbed by teenage girls at malls.
We asked them about how they built their authority as beauty experts, Elle says they are just "real girls" with simple advice.
Of the brand associations, they say they only endorse what they would use and are transparent by identifying endorsements as sponsored posts. Got to keep it real.
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