(VIDEO) 'We Don't Believe In Standalone SSPs': Ooyala's Braley

(VIDEO) 'We Don't Believe In Standalone SSPs': Ooyala's Braley
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CANNES -- A couple of years back, video ad-tech outfit Ooyala acquired peer Videoplaza to combine geographic footprints and technological capabilities in a single company. Now the joined-up outfit is going to market.

We have invested in the ad-tech business since acquiring Videoplaza a couple of years ago," Ooyala programmatic GM Scott Braley tells Beet.TV on the company's first visit to Cannes Lions.

"We are now announcing our roll-out of our new platform - we are piloting the holistic ad server for video - which comprises the integration of SSP-type capabilities natively within the video ad server."

Why holistic? "We don't believe, philosophically, in the standalone SSP. We see that as just a glorified network," Braley adds.

He claims around 40% of European broadcasters are using his platform - so where will growth come from?

Braley aims to cross-sell the holistic platform to existing Ooyala as well as seeking out new customers.

"We expect there to be net new-prospect customers as well," he adds. "Some premium, ex-LiveRail customers are now urgently looking for a new home."

You can find this post on Beet.TV.

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