THE BLOG
05/07/2012 09:27 am ET | Updated May 31, 2013

Video: Why Publishers Don't Like Apps -- MIT's Technology Review Editor Pontin: "We're Going to Kill" Ours

Like the the Financial Times which has totally left the Apps platform for an enhance HTML mobile Web scenario, MIT's Technology Review has abandoned its App strategy.

Writing in Tech Review, Jason Pontin, who is both editor-in-chief and publisher explains how difficult and costly the Apple iOS integration has been for the venerable publication.

In March, Pontin was the keynote speaker at the Beet.TV Executive Retreat. His presentation was about the pervasive "linkyness" of publishing on the Web and the drawbacks of the walled garden of Apps.

We have republished that interview today.

You can find this post on Beet.TV

You can find this video on Beet TV