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(VIDEO) Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains

04/20/2015 06:39 pm ET | Updated Jun 20, 2015

Yahoo's acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to target consumers with highly relevant video advertising, explains Yahoo's Andrew Snyder, VP for Video Sales in this interview with Beet.TV

The ability to both sell advertising direct to marketers --  and via programmatic -- will be one of the themes presented at Yahoo's upcoming NewFront event on April 27 at New York's Lincoln Center.

In his interview, Snyder speaks about the growing value of original, digital video in relation to television.

Disclaimer:  Yahoo is sponsoring Beet.TV's coverage of the April 27 event and this post is part of the sponsorship.

You can find this post on Beet.TV.