This is the latest installment from my weekly column, Foodie Underground.
Doritos, gooey butter cake, and deep fried twinkies -- even though we all know that we should be eating plenty of fruits and vegetables and cutting out all that bad stuff, we're still living in a society desperately struggling with obesity, and very often, putting the wrong thing on our plate.
Resisting temptation has in fact been called the "greatest human strength," which is why that basket of fries looks so good, even though you know better. But in a developed culture, shouldn't rationality win over temptation? Shouldn't we reach for the broccoli instead of the potato chips? Unfortunately it's not that simple. Throw a dash of socioeconomic issues, a handful of agribusiness subsidies and a pinch of our obsession with flashy marketing and you have a recipe for a broken food system that's doing some serious harm.
The best way to ensure people eat well? Guidelines of course. What we can't decide for ourselves, we can at least have other people tell us what to do.
Remember the food pyramid? Earlier this summer, the federal government launched MyPlate to replace the old daily intake suggestion. As the name indicates, it's a plate -- a plate full of the perfect combination of fruits, vegetables, protein and grains to keep you healthy.
But maybe that was a little too simple. Last week the Harvard School of Public Health came out with their own version of a plate, a new and improved version with plenty more specifics. It tells us to to use healthy oils like olive and canola and that we should go for whole grains instead of white bread.
But is this really the solution to our eating woes? What about all the other aspects that are important to food culture? Things like community, sitting down to eat instead of standing, eating fresh foods instead of processed and buying produce from your local farmer?
Guidelines are great, but I often wonder if there's simply something wrong with how we're wired when it comes to thinking about food, that we're not looking at the bigger picture. When was the last time you saw a Frenchmen referencing dietary guidelines while cooking a meal? Never, and that country certainly knows a thing or to about eating well and staying healthy.
In matters of food issues, you have to go to the professionals. I caught up with Dr. Marion Nestle, author of Food Politics, professor at New York University and one of the leading voices on what we eat, how we eat it and the system behind it. She graciously took some time to answer a couple of questions on the new Harvard Healthy Eating Plate.
When USDA's My Plate came out in June, you were fairly positive to it. Has that attitude stayed the same or has it changed? Why?
It could have been a lot worse and its emphasis on vegetables is a step forward.
What do you think the new Harvard plate does better? Are there any areas where you find it flawed?
It's better in some ways ("healthy") but still includes the nutritionally incorrect "protein" category (all unprocessed foods contain some protein and dairy and grains contain a lot). I don't think it's helpful to exclude whole categories of foods (dairy, for example) and the emphasis given to oils is confusing.
Someone on your website made a comment about USDA's My Plate reaching a larger demographic because it was a simpler, more marketable image. Do you agree with this? Why or why not?
The strength of a simple image is that it is adaptable to the way people actually eat.
If you made your own diagram, how would it look?
I don't think the complexities of healthful diets are amenable to simple images. Most Americans would be healthier if they ate less overall but ate more vegetables and didn't eat too much junk food. That pretty much sums up nutritional advice but I wouldn't know how to illustrate that.
When you look at food politics, do you think moving forward is going to come from a top down (more regulation, etc.) or a bottom up approach (more farmers markets, smaller organizations doing their part)?
It's totally bottom up, grass roots, democracy. That's why I like it.
Read the rest of the interview here.
Editor's note: This is the latest installment of Anna Brones's weekly column at EcoSalon, Foodie Underground, discovering what's new and different in the underground food movement, from supper clubs to mini markets to the culinary avant garde.
Images: Harvard Health Blog, MyPlate, Food Politics
Follow Anna Brones on Twitter: www.twitter.com/annabrones
I agree with what Dr. Nestle says about " .... It's totally bottom up, grass roots, democracy. That's why I like it."
Young Latino children don’t go to the grocery store and pick out the foods they will eat … their parents do. These children don’t cook or prepare their food … their parents do. So, IMHO, the issue is just not about designing a “Healthy Eating Plate” or a "MyPlate" … but more so designing and marketing a “Healthy Eating Program” that can be taught to parents and incent them for following it for themselves and their at-risk young children.
I challenge the Harvard Medical School and 9 other institutions to do better in a judged contest. So lets follow Dr. Nestle and put democracy and competition to work here versus being handed a plate of government mush partially cooked up by Big Food and their friends on K Street in DC.
This is a contest and we will develop guidelines and retain qualified judges to pick the winner. For two years, we will follow 100 children on the winners program and compare against a control group of 100 children not on the program.
If your organization is interested, email me at george at smartsteps.us.
George Jones