One of the more brilliant aspects of my job as Editor in Chief of Coco Eco is meeting amazing and inspiring people who are out there actively engaged in changing the world. And don't hate me, but sometimes it involves the boys and some great ones too! The truth is there are many phenomenal men who are passionately fighting Global Warming, protecting Planet Earth, and infusing a sense of fun in an effort to engage their audience. These six global eco warriors are all utilizing the medium of entertainment to bring a new and refreshed energy in promoting the all-too serious and urgent message of sustainability. There are many wonderful guys out there doing their bit, but as we begin 2011 we choose these as amongst our favorites for being easy on the eye, easy on the heart, but most importantly, easy on the planet!
Image Courtesy of Tyler Shields
When asked what's next, Justin replies,
"I ditched the SUV, sold my 7000 sq ft energy sucking house on the hill for a partially solar powered home, and implemented solutions which utilize renewable energy both at home and in film/TV production."
"Creating content that entertains and inspires, and hopefully continuing to make people laugh along the way."
The author of two books, Living on the Edge; Amazing Relationships in the Natural World, and 100 Heartbeats, Jeff is now focusing on an upcoming 3D film about tigers that he is producing, directing and narrating, as well as his new multi-media brand, JeffCorwinConnect. JCC's mission is to be a bridge connecting people around the world to critical issues and information regarding wildlife, the environment, and conservation.
"From that point on I knew I would find a career as a communicator, conservationist and biologist."
"Our goal is to build a global community of diverse environmental stewards, each doing their share to protect the planet for future generations."
Image Courtesy of Marc Cartwright
An LA native, his next goal is to reinvent the WWII concept of a Victory Garden, in an effort to inspire our course from a society of consumers to a society of providers. When asked his personal thoughts on Global Warming,
"The last series I worked on, My Boys, the entire production was very eco-friendly. It was a small step, but we put a ban on plastic water bottles and instead the entire cast, crew and production team were given Sigg water bottles to refill as needed."
"We've got to get off oil. And it's possible. It'll take a dramatic shift in the way we think and how our infrastructure works, but we as Americans have proven time and again that we can tackle change head on. Yeah, it's a challenge, but it doesn't have to be a painful one. We just have to recalibrate our thinking on the subject."
Image Courtesy of Christopher Crane
Inspired by seeing waste as a great opportunity, the landfill as a poorly organized factory, and that with a little innovation he could run a profitable business that was also good for the planet, Tom dropped out of Princeton and TerraCycle was born. Starting with sales of the brand's worm-converted waste fertilizer to the Home Depot and Walmart in 2004, TerraCycle has continued to flourish now working with major brands such as Kraft Foods, Frito-Lay, Mars, CLIF BAR and others, in sponsoring the collection of post-consumer packaging that pays schools and non-profits 2 cents for every piece they collect. Today over 50,000 organizations have helped collect over 1 billion pre- and post-consumer wrappers that have been made into affordable eco-friendly products, such as totes and backpacks. In 2009, Tom released his first book, Revolution in a Bottle, and starred in 3 episodes on the National Geographic Channel series, Garbage Moguls. When asked what lasting impression he wants to leave on the planet?
"Even at a very young age, the excess and waste I saw surprised and intrigued me."
"I want to 'Eliminate the Idea of Waste.' Waste does not exist in nature. The output from one eco-system is the fuel or energy for another eco-system. I want to use this ancient natural solution to address the waste issues in our consumer-driven society. "
When asked what's next for the SWU brand Eduardo responds,
"We must realize that our life on earth depends on new attitudes, and there must be a willingness of nations and of every one, individually, to adopt these new practices."
"Within the objectives of SWU, I see many possibilities for action. The movement is just beginning and we have multiple initiatives still ahead in the areas of content and entertainment, globally."
With plans to develop their comics into films, TV, and games, and working with creative's like John Woo, Shekhar Kapur, Deepak Chopra, Guy Ritchie, and Wes Craven, Sharad believes its time to start telling a different story,
"Great superhero characters transcend race, religion and nationalistic borders by connecting with people through the primal art of storytelling and shared human experiences. The hope is that we will be able to integrate environmental and sustainable messages and themes into our stories without being preachy about it."
"Instead of emphasizing a post-apocalyptic world where global warming has doomed us all, I believe we should create equally powerful fiction that shows an optimistic view of the future where sustainability has prevailed. In the end, giving people hope of building a utopia is much more empowering than making them run in fear of an Armageddon."
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