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Annie Leonard

Annie Leonard

Posted: November 9, 2010 11:57 AM

Along with the changing fall leaves, there's another thing Americans can count on each November -- the flood of electronics sales advertisements in our mailboxes, email spam filters and newspaper pages that presage Black Friday.

The low prices promised in these ads are meant to entice us to buy gadgets we don't really need, or, to replace gadgets that are still working with slightly newer versions.

As I explain in my new movie, The Story of Electronics, product designers and stuff-pushers call this "shortening the replacement cycle." That means, getting us to buy new stuff faster and faster. And with electronics, it's really tempting. It seems every few months a new version of my phone is out with more features.

And do we ever oblige. Industry analysts expect that Americans will spend more than $8.5 billion on consumer electronics this month alone!

But isn't that good for the economy? $8.5 billion dollars making the rounds? What's not to like?

Plenty.

Making all these gadgets takes an enormous environmental and public health toll. Mining the metals trashes the environment in communities from Congo to Indonesia; assembling the gadgets uses huge amounts of water and energy and exposes workers to a host of toxic chemicals; and getting rid of them when we're on to the next, newer, better model creates mountains of old electronics -- what's called e-waste.

In the U.S. we throw away about 400 million electronic gadgets each year -- more than one per person. Only about 20 percent of e-waste in the U.S. is collected for recycling; the rest goes to landfills and incinerators where the toxics leach out to contaminate our air, water and communities.

And the 20 percent destined for recycling isn't all that great either. Investigations have found that 50 to 80 percent of this stuff is shipped overseas to Asia and Africa where it is broken apart by workers to extract the small bits of valuable metals. In addition to those pieces of gold and copper, today's electronics routinely contain toxic chemicals like lead, mercury, PVC, chlorine, and bromines that end up poisoning workers and their communities in the importing country.

The good news is that while the production, consumption and disposal of short-lived, toxics-laden electronics are a really big problem, the solution is pretty simple: Make them Safe, Make them Last, and Take them Back.

MAKE THEM SAFE! We know it's possible to make electronics a whole lot less toxic because some companies are already moving in that direction. And the entire European Union has banned a host of toxic materials from all electronics sold there. If Europe can do it, why can't we?

MAKE THEM LAST! My friend says that the only consumer product with a shorter life span than a cell phone these days is an ice cream cone. Slight exaggeration, but if the current trajectory continues, we'll be there soon.

The average life of a cell phone in the U.S. these days is about 18 months, and the majority are chucked and replaced while they still work. The average laptop lasts longer -- about three to five years -- before being replaced, but that still leaves us throwing away more than 100,000 computers in the U.S. every day. In addition to making them safer, companies need to make electronics more durable, and modular, so we can upgrade or repair components as needed, rather than chuck the whole thing to buy another.

TAKE THEM BACK! Innovations in reducing toxics, design for recyclability and modular components for easier upgrades are all great for new gadgets, but what about the millions stored in all of our basements, closets, drawers and garages? Those are eventually going to be tossed out, leaving local governments to figure out how to deal with them safely. Unless, that is, we get better Product Take Back laws.

Take Back holds manufacturers responsible for their products at the end of their useful life, preventing them from externalizing the cost of recycling or disposing of these hazardous products onto local governments, communities and the environment. Why should taxpayers pay to safely recycle every toxic, poorly designed, short-lived piece of electronic gadgetry that comes through the system? That's like being an enabler in a dysfunctional relationship. It is time we hold electronics manufacturers responsible for their product design decisions.

Everyone has a role to play in solving this problem. You can resist the upgrade, take good care of your electronics, make them last as long as possible and, when you finally have to throw them out, find an E-stewards certified recycler to take it.

Federal and state governments can enact and enforce meaningful laws to protect worker health and the environment and to prohibit hazardous waste exports to developing countries.
Local governments can stop acting as the electronics industry's garbage man by forcing companies to deal with their own mess.

And businesses can invest as much or more in making their products safe and durable as they do in other areas of innovation.

Billions of us want access to the incredible web of information and entertainment that electronics offer. But it's the access we want, not all that toxic garbage.

So let's send the "design-for-the-dump" mentality to the dump where it belongs and start building an electronics industry -- and a global society -- that's designed to last.

 
Along with the changing fall leaves, there's another thing Americans can count on each November -- the flood of electronics sales advertisements in our mailboxes, email spam filters and newspaper page...
Along with the changing fall leaves, there's another thing Americans can count on each November -- the flood of electronics sales advertisements in our mailboxes, email spam filters and newspaper page...
 
 
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11:32 PM on 12/16/2010
When the idea of curbside recycling first came on the scene, a lot of naysayers said people would never bother to do it. Well, they were proved wrong. I keep wondering why we can't build momentum for curbside electronic recycling. It would only have to be done once every few months or even once every six months. I'm convinced people will store their electronics and wait for the recycle pick up day. A state recycle fee could be added to the sales tax to help towns and cities with the cost. (Of course the problem there is making sure state legislators don't spend the fee on something else.) I realize this doesn't solve the manufacturing problem and it also lets producers off the hook in some ways. But at least it's a near term solution while we keep pushing for producers to "make them safe, make them last and take them back."
05:55 PM on 12/16/2010
The Electronics film is perfect for my middle school students. They're already huge fans of The Story of Stuff, and this focus on electronics will really resonate with them.
03:53 PM on 12/07/2010
Excellent thumbnail picture of the evils of consumerism. The other insidious part is what happens to people when they are caught in the web of consuming: too busy to notice or care, they are oblivious to what is really going on around them--in their town, city, state, country, or on the planet. Governments exist today not to protect and serve the people, but to keep them in a narcoleptic, addicted state of shopping and spending so they are essentially rendered a non-threat to the prevailing corporate powers that seek to expand their own selfish, greedy empires.
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Lawson Meadows
Plant in your kids, the seeds of greatness!
04:49 PM on 12/04/2010
Annie,

I've been a subscriber to your site for many months, and just wanted to say thanks for the effort(s) on the behalf of the rest of us who are concerned, and also for those who are wandering about in the dark, unaware, and puffed up with ignorance or apathy. Your focus inspired a couple of post to my site "damoki.com" and serves as one of the supporting concepts in my DaMoKi Concepts.

Thanks again... I will keep following your lead.
Lawson Meadows
07:52 PM on 11/29/2010
Excellent article. These are changes that NEED to be made to prevent our beautiful earth being destroyed. Thank you Annie.
02:22 PM on 11/28/2010
One word: MORE!
Oh, one more word: PLEASE!
12:08 PM on 11/24/2010
An inspirational and well-made video at storyofstuff.com. I will do what I can to spread the word. http://meytally.blogspot.com/2010/11/i-urge-you-to-reconsider-your.html
04:22 PM on 11/16/2010
MAJOR KUDOS for another consciousness-raising piece of reporting! Keep up the good work!
03:19 AM on 11/12/2010
It makes me sad, angry and disgusted. They produce crap that they know will break in a few years (if you're lucky) and then the stores make a fortune selling those "extended warranties." What does that say about a product if you have to pay twice the price for a warranty that lasts more than a few months?!?

When I was a kid, the sum total of our household technology was one black rotary dial telephone that lived on the kitchen wall. I'm pretty sure that thing was original to the house, so by the time we moved it would have been over 40 years old... and it never had one single problem... ever.

Fast forward to today. I have a long distance relationship, so a quality telephone is very important to me. I literally have a closet full of dead telephones and telephone headsets. The last set only made it 9 months before it died! This is progress?!? My kingdom for the old reliable rotary dial telephone!
06:21 PM on 11/11/2010
I work with the small non-profit promoting the e-Stewards standard for responsible e-waste recycling (full disclosure!). Ms. Leonard's simple, fun, but never "dumbed-down" film is how I explain to my kids why I am doing what I am doing. I've asked their teachers to show the film in class. Great school project: "What happens to my school's electronics after we are done with them?"
01:34 PM on 11/11/2010
Nice thought, but people want cheap products that they can replace with new cheap products after only a short time. Manufactures used to make robust products that would last for years, but they cost more and people didn't buy them. It's all about the price.
02:44 PM on 11/12/2010
Not this person. I'd rather have something reliable that wil last.
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sabelmouse
i love to tumble , ask me why .
09:39 AM on 11/13/2010
me too but price is no quaranty either that it wil last.
02:37 AM on 11/11/2010
Well Done Annie. Let's make these changes happen!
02:33 AM on 11/11/2010
Bravo to Annie and the Story of Stuff team for creating another eye-opening video - this time about the lifecycle of our electronic gadgets!
This is a serious global issue that is only going to become more problematic as increasing numbers of products - including more everyday stuff - require batteries or a plug. (E.g., So many kids' toys are electronic (even the books!) and there are even musical greeting cards, which require a battery).
I agree that we need to create a race to the top and make sustainability a requirement for competing in the marketplace. While we definitely can't shop our way out of the problem, we can use our collective purchasing power to leverage change in the electronics industry towards greener practices and products.
The Center for Environmental Health has resources focused on things we can do at work, school and home (www.ceh.org/electronics). Also the Electronics TakeBack Coalition (www.electronicstakeback.org) has a variety of great resources.
03:06 PM on 11/10/2010
Here's what I think is the "take away" message from "The story of electronics":

"So, let’s have a green Moore’s law. How about: the use of toxic chemicals will be cut in half every 18 months? The number of workers poisoned will decline at an even faster rate? \" If we put comparable effort into designing safer, cleaner and longer lasting products, we would have the problems that we do. As examples , see http://www.electronicstakeback.com/get-involved/take-action/ and http://www.gopetition.com/petition/40246.html for information about an international campaign to address the cancer cluster at Samsung semiconductor in Korea.

Ted Smith, Chair
Electronics TakeBack Coalition
01:38 PM on 11/10/2010
Another GREAT movie from Annie Leonard and crew. Honestly, her work is so essentially humane and so exactly right, spot on--it is the voice of the true women, the true PROTECTORS of the planet. As women, we must speak out and draw the lines, set the boundaries. Otherwise we are truly doomed. Mothers, women, we gotta demand change. A huge thank you to Annie Leonard and her supporters!