McCain: Upload Your Joe The Plumber Video
When it comes to Joe The Plumber, it will get worse before it gets better. The McCain campaign is not letting Joe go.
On Monday, in fact, McCain launched a new Internet competition for supporters to explain how they are most like Joe The Plumber. Seriously.
"How are you like Joe The Plumber?" asks a new campaign email, directing people to the website www.johnmccain.com/Joe, and promising that the best video submitted "could end up on the air as a TV ad."
Could indeed. Considering that the McCain campaign doesn't even put many of its own ads on TV -- instead promoting "web ads" to draw media coverage and save money -- competitors should be warned that their entries may be limited to YouTube and press coverage. Then again, that kind of coverage was enough to make the original Joe a household name.
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The McCain spin on this whole thing is really creepy. An article they have linked on his web site:
http://www.johnmccain.com/Informing/News/NewsReleases/Read.aspx?guid=4b9d3c9e-7a2f-48aa-9f5a-7935701b6d7a
I notice that the terms and conditions don't make any mention that the person making the video should be honest.
Sure looks like they want more Joe the plumbers alright, if they are OK with videos in which people lie about their situation.
Otherwise, how many people are going to make a video and say "With the amount I make I'll get a better tax cut under Obama...but no thanks to that extra money, I'd rather see rich people get a tax cut too!"
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