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From DSK to BSkyB: Media Takeaways From the Latest Round of Scandals

Posted: 07/20/11 12:47 PM ET

First, there was the frenzied coverage of the arrest of Dominique Strauss-Kahn. Then came the media-gasm brought on by the Casey Anthony trial. And now we have the phone-hacking scandal currently hacking its way through the UK's corridors of power (complete with a pie-throwing protester and Wendi Deng Murdoch fearlessly going MMA Mama Grizzly).

My first reaction to the ever-widening UK scandal was disgust. My second was amazement, as the sophisticated country where I went to college has increasingly taken on the trappings of a seedy banana republic, where Policeman A is investigating Suspect B, but also having dinner with him -- and Politician C hires Suspect B because he's good friends with Editor D, who was at Politician C's wedding. And round and round the connections and the corruption go. It's elite Britain modeled on an organized crime family.

And now that the revelations and resignations are coming faster and reaching higher, there's a distinct end-of-empire feel to things. Britain has the dubious distinction not only of being the country most associated with loss of empire, but of managing to keep losing it over and over again in new and ever more inventive ways.

As for the details of the scandal itself -- and the coverage of it -- it's worth noting that the media organization at the center of it wasn't some new media upstart or unsupervised blogger of the sort the traditional media are always wringing their hands over -- worried that said upstarts haven't properly absorbed the ethics of their media elders. Instead it was a very traditional media elder, indeed one that was 168 years old. I should say, of course, a former very traditional media elder -- an elder that was brought down with blinding speed, at least in part, because of new media.

As we are seeing more and more frequently -- and in more and more arenas -- new media can be the ultimate tool for holding people and institutions accountable. Within hours of the revelation that News of the World reporters had accessed the voicemails not just of celebrities, politicians, and royalty but of murder victims and the victims of the 7/7 terrorist attacks, a Twitter campaign using the hashtag #NOTW sprang up and immediately became a phenomenon. It was the online equivalent of a rallying cry: across the world people were using it to unite and gather around a common cause. At its peak, the #NOTW hashtag was getting nearly 75,000 tweets per hour.

Many of them were targeted at persuading News of the World's advertisers to abandon the paper. The social media campaign proved effective: advertisers did pull their support, and Rupert Murdoch quickly pulled the plug.

And new media played a role in killing the bid by News Corp. to take over all of BSkyB. One of the reasons the Murdochs withdrew their bid was that nearly all of Parliament, and the leaders of all three major parties, were urging them to do so. And one of the reasons why these politicians were suddenly against the deal was because politicians are particularly good at reading the tea leaves -- and social media are the ultimate tea leaves.

So not only do social media allow citizens to more fully engage with the news, and thus become a part of the story, they also allow political leaders -- who in recent years have become increasingly deaf to the real concerns of the people -- to more directly hear them. Whether they want to or not.

Over the last few decades, our political leaders have acted as if their real constituency is the nexus of lobbyists and special interests that has crowded ordinary citizens out of the public debate. Social media are becoming a very effective battering ram the public can use to force its way back in.

Social media are also increasingly becoming the place to go for funny commentary about the news in real time -- before Jon Stewart comes on. On Twitter, for instance, there's currently a hot meme in which people are combining takes on the Murdoch case with Shakespeare. You can find them with the hashtag #shakespeare4murdoch. Entries include:

"If we Murdochs have offended/Think but this: News of the World is ended." -@HESherman

"Friends, Romans, countrymen. Lend me your phones." -@zahirriaz

"For never was a story of more woe/Than this of Murdoch and his CEO." -@MitchBenn

Even funnier -- though unintentionally this time -- was the coverage of the scandal on Fox News' Fox & Friends, which James Fallows deemed "the most incredible thing Fox News has ever done." Basically, they knew they had to say something about the case, but they decided to join in on the indignation by making News Corp. the victim. Maybe that bizarro defense will work for all the News Corp. staffers being indicted.

More laughable still was the Wall Street Journal's editorial defiantly defending Murdoch and the paper's just-resigned former publisher Les Hinton -- despite, as HuffPost Media's Jack Mirkinson put it, News Corp. spending days "abjectly apologizing for the criminal behavior inside the company, with Rupert Murdoch personally leading the way in signed, full-page ads that ran in every national newspaper in Britain."

One final social media wrinkle: before trying to nail Rupert Murdoch with a pie during his appearance at Parliament, protestor Jonathan May-Bowles apparently tweeted: "It is a far better thing that I do now than I have ever done before #splat". After the incident, his ex-girlfriend took a swipe at him via Twitter, changing her profile to "Not funny, Not Clever, Not Your Girlfriend."

Before switching media scandals, it's also worth noting that while the phone hacking was perpetrated by a media outlet, the scandal would never have come to light if it wasn't for the dogged efforts of another media outlet, The Guardian, which has made such a strong commitment to its digital future. With the police, politicians, and prosecutors apparently too bound up in their clubby, toxic ecosystem, The Guardian, led by reporters Nick Davies and Amelia Hill, diligently stuck with this story for years and brought the truth to light.

In the case of Dominique Strauss-Kahn, there were plenty of sordid details and breathless accounts for the media to feast on but, in this instance, the media frenzy actually took a back seat to the frenzy of the prosecutors. According to the New York Times, the office of Manhattan District Attorney Cyrus Vance, fearing that DSK would flee, pushed aggressively for a quick indictment. The speed of the prosecution added fuel to the media coverage.

But even without it, the story had plenty of elements that warranted national coverage -- the head of the IMF, a leading candidate for the presidency of France, being accused of rape. There were, of course, examples of sensationalist media over-reach, such as the story in the New York Post accusing the alleged victim of being a prostitute -- for which the paper is now being sued.

And a French outlet -- not an American one -- just reported that DSK went on, as the Daily Telegraph puts it, a "sex binge" to "let off steam" before the French election. I guess he's never heard of jogging. Or hotel porn.

The Casey Anthony trial, on the other hand, was the apotheosis of media sensationalism -- a classic example of the press whipping itself into a lather. As Poynter's Julie Moos notes, the week of the verdict, Anthony was the top media story, surpassing President Obama, the debt crisis, the death of Betty Ford, the NOTW shutdown, and everything else.

Yes, a sensation-filled murder trial like Anthony's is always going to get a certain amount of coverage (see OJ, Robert Blake, Phil Spector, the Menendez brothers, etc, etc). But this one hit Balloon Boy proportions. And the excuse is always: hey, we're just giving the public what it wants. But, as the Columbia Journalism Review's Alysia Santo asks, "All this outrage leaves the nagging question: Which came first, the public interest in the trial, or the 24/7 news coverage?"

And when a story consumes as much media oxygen as this one, it's fair to wonder: what's the opportunity cost? What's not being covered as a result? In the all-too-predictable post-mortems posing the rhetorical question, "did the media overdo it?", we seldom ask, "what are the stories on which the media might be under-doing it?" We know what they overplayed; what did they underplay?

Inevitably, the media will claim that we are drawn to stories like the Anthony trial because of "the human element." But, in fact, pretty much any story that involves humans can have a human element. And, with a just little more work, one can find plenty of "human elements" in the lives of the over 25 million unemployed or underemployed Americans.

How great would it be if all the news anchors and pundits who, in the last month have emoted about their legitimate concern for mistreated children like Caylee Anthony, gave even a fraction of the emotion -- and air time -- to the 15 million children in America who are currently living in poverty? We were all moved and horrified by the death of Caylee. By telling the stories of some of those 15 million, this capacity for empathy that we're all so clearly capable of could move us to action and save an awful lot of children from lives of quiet -- and not so quiet -- desperation.

Perhaps with the rise of social media, and the blurring of the distinctions between media producers and media consumers, those millions of human stories, so often lost in the cacophony of scandals -- some worthy of page one coverage, some not -- will get their time in the spotlight.

 
 
 

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HUFFPOST SUPER USER
Tom Iarossi
A proudly progressive veteran and educator
02:54 PM on 07/24/2011
Several interesting questions raised here. Does the media give the public what it wants - Casey Anthony, Octomom, Amy Winehouse, NOTW - or does the public respond to what the media gives it? I am so disappointed in the dumbing down of the media and the subsequent dumbing down of the populace.

NOTW broke several laws, impeded police investigations, breached the security around the royal family, violated the privacy of the PM's family, and led to the resignation of the top two at Scotland Yard, yet the empty talking heads on Faux Snooze can claim with a straight face that the so-called liberal media is making too big a deal out of it, and a major component of many reports is Deng's Mama Grizzly sideshow. The shallow, sensational, if-it-bleeds-it-leads mentality has come to define the dissemination of information at a time when information has more speed and outlets than ever. Where does responsibility come into play?
HUFFPOST SUPER USER
julia06
Sassy lipstick maverick
12:31 PM on 07/24/2011
Great post, Arianna.
Thanks for your unique perspective having been British educated.
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HUFFPOST SUPER USER
syllable
02:07 PM on 07/24/2011
Agree.
06:24 PM on 07/22/2011
If government is going to disallow Murdoch's buyout of BSky B ... then how could Government allow a a far more partisan outfit like Huff Po/AOL merge?

Seems bloggers on here will criticize Murdoch and his empire .. but fail to rationally look at their own favorite news entities .. like MSNBC=GE=Microsoft and Huff Po .. which are even more blatantly biased.
10:44 PM on 07/21/2011
Regardless of his denials of any knowledge and refusal to take any responsibility, I am surprised there are so few people standing by Rupert. He has been wildly successful in business for over 50 years. Normally successful people (good or bad) have a large number of supporters because of that success (read: hangers on). You would think (outside of the newspapers that he owns that must defend him because they're paid to) there would be more support from friends in the industry. It's truly shocking to see how few real friends he has.
If this was Bob Iger or Jeff Bewkes I think people would be crawling out of the woodwork to support them. So far Rupert only has Piers Morgan and Khan Manka, Jr. on his side. Pretty sad.

http://mankabros.com/blogs/chairman/2011/07/18/in-defense-of-rupert-murdoch/
06:27 PM on 07/22/2011
He's got plenty of friends and allies .. but who would jump in front of this Government Juggernaut .. this Soviet Style show Trial in the works??

Everybody but the loud-mouthed critics are hanging low ...
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Protocolor
Have maths, will travel.
07:29 PM on 07/22/2011
And they can recognize it as a "show trial" because they've orchestrated a few in their time!

LOL!
Peabodies
We are the Many. They are the Few.
08:11 PM on 07/21/2011
"But, in fact, pretty much any story that involves humans can have a human element. And, with a just little more work, one can find plenty of "human elements" in the lives of the over 25 million unemployed or underemployed Americans.

How great would it be if all the news anchors and pundits who, in the last month have emoted about their legitimate concern for mistreated children like Caylee Anthony, gave even a fraction of the emotion -- and air time -- to the 15 million children in America who are currently living in poverty? We were all moved and horrified by the death of Caylee. By telling the stories of some of those 15 million, this capacity for empathy that we're all so clearly capable of could move us to action and save an awful lot of children from lives of quiet -- and not so quiet -- desperation".

Thank you, Arianna, for putting perspective on how we all could be moved to care very much about these very human issues, if only the media would devote as much energy about covering those tragic situations as they do on the tawdry ones.
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HUFFPOST SUPER USER
Tom Hendricks
see wikipedia
07:56 PM on 07/21/2011
The bigger issue in the Fox scandal is this: 5 media and art conglomerates have become too big to oppose. The new paradigm is not conservative versus liberal, it is corporations versus democracy. The arts and media have all suffered in the last decades because of the consolidation. That's our culture that we are loosing to corporate interests.
http://www.freepress.net/ownership/chart/main
http://wp.me/p5S9X-om
05:21 PM on 07/21/2011
Where was this reaction when Democrats turned up with tapes of Newt Gingrich's private phone calls??

.................. ??
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HUFFPOST SUPER USER
westcoastsc
Injustice anywhere is a threat to justice everywhe
01:30 PM on 07/21/2011
Let us not compare this story about the corruption of politicians at the very highest levels, police, most likely judges (i.e. David Kelly), and media working as one to control the narrative in order to keep power, prevent truth, acquire wealth, persecute people, start wars based on lies, obstruct justice, and stay out of prison for their many crimes be compared to the other stories.

This is the story of the century because it ushers in the undeniable revelation that it is high time to begin to clean up the media.

Mark my words; we will not be able to solve the financial crisis, we will not be able to progress as a nation, and we will not be able to have a working justice department without cleaning up our media to become once again the many and varied voices committed and held responsible for delivering truth and relevant stories to the American people.
11:51 AM on 07/21/2011
Hear, hear. Anthony and Weiner are just two of the latest examples of what a profit and ratings driven 24/7 "news" cycle has stooped to. You are correct that the energy and attention wasted on them is preventing us as a people from solving critical issues affecting the course of our country, society, the planet.
An irresponsible media run amok and supposedly selling us what we want is a threat to democracy and human relations in general. I hope the Murdoch scandal brings about major change to what has become a sordid business in journalism. Exceptions like The Guardian's courageous coverage have become too rare.
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Aikaterina
A Greek-American living in California
11:32 AM on 07/21/2011
The biggest threat threat to our freedom is the consolidation of the media into the hands of a few. Be it a corporation, individual, political group or the government, when only a few entities can control media outlets, they can sort out information (stories) they want published or not seen-heard of. The executives-editors of those outlets can skew opinion based on select (cherry-picked) information, sensationalization of trivia, distortion of facts, or even fabricatie stories-events. They know that by limiting public access to facts-evidence-information, most are unable (some won't bother) to get the complete story. They are able to gain access to high-ranking figures (law enforcement, political leaders, etc.), and exert influence, via their cozy relationships with them, on policy issues, to deflect criticism and even to persuade cessation of any investigation into issues that could be against their ideology and/or their own practices.

This is inherently dangerous for any democracy, since control-consolidation of the media can turn any entity into a propaganda machine, rather than a source of complete-accurate information. Today's journalists answer to their corporate owners, shareholders or sponsors. To get ratings, they must sensationalize, promote, and do whatever it takes (even if it's unethical) to get viewers' - readers' attention. They back off stories their owners don't want published, or "tone it down" if management does not agree with their opinions. This is why many in the US are leery of and don't trust the media.
HUFFPOST SUPER USER
Bradley Scott Roon
not left or right: think for yourself
10:59 AM on 07/24/2011
It is worse than you think. In 2003 corporations sponsored over 85% of the research being done at universities/colleges in the U.S. In a survey over 40% of the research professors confessed to fudging studies to reflect better on their corporate sponsors and a larger percentage admitted they would do so to retain their sponsorship.

True science verifies or disproves a theory by best matching results with theory. Facts unsupportive of theory should disprove a hypothesis, not be discarded to support a flawed theory. This is the death of science.

This is why you - today - are almost certainly eating genetically engineered (alleged) food that is certainly dangerous and has unstable genetic implantation involved. This unstable GMO "food" is literally changing your DNA and there are no controls as to how it will evolve or devolve.

Genetically Modified Organisms are based on a model of genetic science which is absolutely disproven. The theory being that one gene makes one protein. We know of one fruit fly gene that made 38,016 different proteins.

And this is just one science. Place this corporate manipulation in the hands of a compliant media and you will have everyone fall into line as the new God (science) "verifies" what we do and it just happens to increase corporate profit and control.
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HUFFPOST SUPER USER
TheEnergyDD2
02:13 PM on 07/24/2011
Ever since there has been media, there have been outlets that pay for play. The truth isn't necessarily always the "truth". In the media, truth becomes whatever story is told the most and that story is always the one backed by the most dollars. It's sad and disheartening that they play with the lives and health of the public.
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Indaba
It's better to try than to hope.
11:30 AM on 07/21/2011
Centralized power seems to lead to totalitarianism - whether in politics or business monopolies. In the media case, to much cozy power, too centralized. It is why big government is not the answer. Shining the light as you suggest, on the stories of poverty is good. Then telling the truth too not the politically correct story about that poverty and why people make the choices to stay there. In the USA, everyone can have access to drinking water out of a tap yet we talk about poverty. Government programs transfer money from job creators to welfare babies so we support (well meaning) programs that expand the type of people that do not contribute to a strong society. If main stream media do not tell the story, sooner or later the tweeters do. I come from a "poverty" family and am amazed at the cover up and not facing the facts.
06:49 AM on 07/24/2011
Fallacies do not an argument make. Maybe we should elect people to government who will make it work, not those who have pledged to bring it all crashing down. Keep carrying their water, maybe they will give you some if you are good.
This user has chosen to opt out of the Badges program
01:13 PM on 07/24/2011
I guess I am guilty of supporting some (well meaning) programs such as feeding the hungry, caring for the sick, sheltering the homeless, educating the ignorant. But I have made enough mistakes in my own life not to be so judgemental about (well meaning programs) You have a right to believe as you do but you really shouldn't live in a civilized society. I think Somalia would be the ideal place for you. Good Luck.
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maxovrdriv
11:23 AM on 07/21/2011
These were sleezball publications to begin with. The London papers are nothing more than gossip sheets, printing nude photos of people all the time. That one of these scandal sheets was doing this is only a big deal because it is Murdoch. The NY Times has stories totally plagerized and made up and it is nothing in this country. Dan Rather and CBS News make up info and try to sway a presidential election and it is not until Fox breaks the story with some bloggers that the press even runs with it. Put things in perspective here.
11:22 AM on 07/21/2011
Not much different than here. Our Politicians hobnob with the "players" and get handsome donations from the same. Its the late 1800's all over again. Congress is on its way to becoming anotherTamany Hall.
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HUFFPOST BLOGGER
Robert Weller
Retired AP Foreign Correspondent
10:58 AM on 07/21/2011
As one who contributed Monty Python and the Holy Gaddafi and some others, I welcome your comments. We still need to look closer at why the public lets it be drawn into all this garbage. And why editors, at most mainstream organizations, send their staffs out on sob stories. I can't remember exactly when it became so widespread but it has been at least since the Columbine Massascre,
10:33 AM on 07/21/2011
This is a great article. Nancy Grace, Jane Valez., even Dr.Drew along with all HLN were aggressive media money crazed loonies. They could possibly make millions off their books. They are sick. Murdock needed to be outed. The Anthoneys couldn't prevent their daughter's actions. HLN is the ones that shouldn't be allowed to write a book. They need to be duct taped. Casey's life will be troubled for as long as she lives.