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It Might Be Time to Rebrand It the South American Dream

Posted: 12/22/10 08:28 PM ET

Sao Paulo, Brazil - Yesterday, I wrote about the main takeaway from my ongoing trip to South America -- how Chile and Brazil, the two countries I'm visiting, have, on key issues like defeating poverty, transcended the tired division between left and right the United States seems hopelessly mired in.

After my time in Chile, I flew to Brazil, which is in the midst of an economic expansion -- the Brazilian Boom. It's a boom made all the more remarkable because Brazil's problems were long thought to be intractable: high inflation, high crime rate, high income inequality, high birth rate. As the old joke went, "Brazil is the country of the future -- and it always will be." Well, the future has finally arrived.

The turnaround started with the 2002 election of President Luiz Inácio Lula da Silva, a left-wing, former union activist. When he assumed office, the country's elite feared a Brazilian version of Hugo Chavez. But he showed himself to be less of an ideologue and more of a pragmatist. "I'm not left or right," he said. "I'm a metal worker." Now, as he prepares to leave office next month, he'll be departing with a popularity rating of 80.5 percent.

During his time in office, the number of Brazilians living in poverty has fallen from 49 million to just under 29 million. And although Brazil still has one of the world's greatest income disparities, the country is on the verge of reaching its lowest income inequality level on record.

According to a study coordinated by Marcelo Neri, who heads the Center for Social Policies at the Getulio Vargas Foundation, between 2001 and 2009, the per capita income of the richest 10 percent of Brazilians grew 1.5 percent per year while the income of the poorest 10 percent grew 6.8 percent. "The most surprising aspect of the data," Neri told me when we had dinner Sunday night, "is that the historically most deprived groups, including blacks and those living in the northern parts of Brazil, have experienced the highest income growth."

Among the other greatest hits presided over by Lula: Wages have gone up more than 5 percent during his two terms; unemployment was cut in half; young people are staying in school longer; the inflation rate went from 12.5 percent a year to 5.6 percent; exports have more than tripled; and Brazil now has the eighth-largest economy in the world and is on track to grow 7.5 percent this year.

"The numbers are strong," Nelson Barbosa, Brazil's incoming executive secretary of the finance ministry, told me at lunch on Tuesday, "but we should judge the success of economic policies not only by the numbers, but by the impact they have on the everyday lives of the people."

I got a small taste of that impact today when I visited one of the schools that is part of the Guri Project, a largely government-funded program created to teach music to mostly underprivileged children. I went to a performance 40 children had put together. Speaking to them afterwards, I was moved to hear so many of them talk about how the program -- and the connection to music -- had changed their lives. Some discovered discipline. Some tapped into a newfound passion for music. Some talked about how the program had helped keep them away from risky situations in dangerous neighborhoods. One girl teared up, telling me how the students had become like a family to each other. "Many of these kids," one of the music teachers told me, "have traded guns for musical instruments. And teachers have replaced drug dealers as their role models."

One of the most successful poverty-fighting programs has been the "Bolsa Família," or "Family Allowance" initiative. Under this program, poor families are given direct cash stipends (through the use of debit cards) if they continue to meet certain requirements, like sending their children to school and making sure they get vaccinations and regular medical check-ups. More than 12 million households are currently enrolled.

The program, which Lula expanded when he took office, was almost universally embraced by candidates across the political spectrum in the last election. And it has been exported to several countries -- including the US, where it is the model for "Opportunity NYC" in New York.

As in Chile, much of Brazil's economic improvement is attributable to the government creating conditions that make it possible for the private sector to thrive. As Marcelo Neri told me: "We have maintained a balance -- combining an aggressive public commitment to addressing social issues with financial responsibility and a respect for what the private sector can do."

Franklin Martins, the outgoing minister for social communication, reiterated this. "One of Lula's major successes," he told me, "was to make certain issues, like poverty fighting, part of a shared national agenda -- accepted as such by both major political parties. These included a commitment to a sound currency, and a commitment to the kind of economic growth that would enable us to fulfill our goal of increasing social inclusion. This obligation to helping our poor is no longer limited to one particular party." Indeed, during the last campaign, the conservative candidate vying to succeed Lula called for a 13th month of the "Family Allowance" initiative -- in effect, trying to out-Lula Lula's own party.

Over dinner at Arminio Fraga's home in Rio, with his wife and two children (both of whom are studying for their PhDs in New York), the commitment to reducing poverty and its attendant suffering emerged as an accepted objective both by Arminio, who was the governor of Brazil's central bank during the conservative administration that preceded Lula's, and his wife, Lucyna, who has been working tirelessly for Friends of Renascer ("Rebirth"), an NGO that helps provide access to health care to underprivileged children. "When Arminio was governor of the bank," Lucyna told me, "we had the first fundraiser for Renascer here at the house." That may not be noteworthy in America, but in Brazil, where philanthropy has not traditionally been a big part of the culture, it was -- putting the spotlight on the lives of the millions who have not been on the radar screen of the country's elites.

Which is why I particularly wanted to meet Milu Villela, the largest shareholder in Itaú Bank, the second largest bank in Brazil, who has been a pioneer in promoting philanthropy and volunteerism -- especially among Brazil's young people. "Since 1995," she told me, "volunteering has been my life. I've created a center for volunteers and reached out to hundreds of companies and individuals in Brazil asking them to give back -- whether it's to the arts, to education, or to the environment. We have a long way to go."

Among all the changes in Brazil, the most transformative is the number of people entering the middle class. Between 2003 and 2009, 29 million people took that step up the socioeconomic ladder, and more than half of the population is now considered middle class. As a study entitled "The New Brazilian Middle Class" puts it: "Brazil is becoming a nation of consumers, buying cars, computers, and houses with cash or on credit." Indeed, there are 1,000 new cars on the road every day in Sao Paulo alone (the downside of this robust consumerism: the traffic in this city is horrible. The strained infrastructure has not caught up with the economic boom). As a result of the economic good times, Brazilians have an exceptionally optimistic outlook on their future.

Indeed, in many ways Brazil has become like a photo negative of America. Brazilians are increasingly living the American Dream of upward mobility, while nearly two-thirds of Americans no longer believe their children will live better lives than they did. "You talk to families here," Arminio Fraga told me, "and there is a real sense of pride about how much better their children are doing than they are. You hear things like, 'I don't have a computer, but my daughter does.'"

Maybe we need to rebrand it the South American Dream.

So even as the U.S. remains mired in its stale left vs. right battle, countries like Chile and Brazil are recognizing that they cannot achieve economic growth and political stability without helping move millions from poverty into the middle class.

My South American journey has given a global dimension to my long-held belief that left vs. right is a hopelessly 20th-century framing. The 21st-century divide is shaping up to be North vs. South -- with our side digging in on the wrong side of history.

 
 
 

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02:50 PM on 01/03/2011
The growth of the middle class is what made the US the power it is today. The middle class has the most purchasing power which is the most important ingredient in capitalism. A growing middle class results in a growing economy. If you are wealthy or a business owner you should think about whether your clients can meet their basic needs and still have some disposable income left over.
Lula helped the Brazilian oligarchists realize that they would actually make more money in the long run if they shared some of their fortunes with their clients, the everyday consumers. In america we have forgotten this as the middle class shrinks and the economy stagnates.
12:40 AM on 12/30/2010
I love Brazil intensely, but Arianna's perspective is a mess. Here comes some reality, without diminishing Brazil's important gains.
A) Lula has done good things, but many of the cited programs were initiated by his predecessor, Fernando Henrique Cardoso. Cardoso was also instrumental in establishing the Plano Real which tamed endemic inflation,(1994) which plagued Brazil. In short, Brazil's economic resurgence did not begin with Lula.
B) Cardoso and his party, the PSDB, are not conservative, not even close. Arianna seems intent on understanding Brazil through the filter of US politics, as inaccurate a reading as you can get.
C) Lula is lucky he operates in an environment where voters simply assume everyone in politics is corrupt. His first term was mired in a scandal where his party paid opposition members of Congress for their votes. In the US, the president would not have served out his term. And the scandals continued in the second term, right up to the October election. I'll take our elected leaders over Brazil's any day.
D) Yes, income for the poorest Brazilians has risen considerably faster, on a percentage basis, than for the richest. A good thing, certainly. However, the bottom of the Brazilian pyramid is horrifically poor, with 21% of Brazilians living at or below the national poverty line of roughly 150USD monthly income. The slightest uptick here makes a big percentage change.
I'm thrilled for Brazil's success, and wish it more. But Arianna's article is hardly accurate in characterizing its successes and challenges.
CactusTom
My New Novel
10:33 PM on 12/26/2010
Part II
In truth the life blood that drives any economy is the money held by the super rich. Remember when they asked Willy Sutton why he robbed banks? He said , because that’s where the money is. So folks, when the government is asked why it should tax the super rich so hard, it’s basically for the same reason. Because without high tax rates on the super rich, who control 90% of the nation’s wealth, (tax rates on the super rich have drastically fallen over the last 30 years), the wealthy end up acting like a giant sponge, soaking up all the bucks normally required by government to issue the sort of job producing contracts that puts money in average folks pocks, that in turn creates a general demand for goods and services. And thus, today, with the nation’s wealth out of circulation, locked away in the bank accounts of the super rich, our economy wilts away, as we go third world. So by all means, let’s tax and spend to high heavens, and crank up this economy.
CactusTom
My New Novel
10:32 PM on 12/26/2010
Part !
The great American myth is that low taxes and frugal government spending is good for the nation. And since no one likes to pay taxes, even if its just a dollar, it’s a myth that’s easy to sell. But nothing could be father from the truth. Think about it. .Where do jobs really come from?. Does the private sector actually create jobs like it loves to claim? Well indirectly. In reality, though, jobs don’t materialize until federal, state, or local governments issue contracts. I mean, does the private sector, out of the goodness of its heart, just start building weapons systems free for the military, or build schools, roads and bridges for the nation’s use, or hire million of firemen, teachers and policemen, or pay senior citizen medical bills, and other things that create jobs for average folks, which in turn puts money their pockets, providing the cash that drives a demand for a vast array of other consumer goods and services? No!
oilfield
large employer per obamacare
09:55 PM on 12/26/2010
nothing about tax rates..
The rate is progressive from 0% to 27.5% and shared out into three brackets. These taxation brackets apply to monthly income amounts, on a yearly basis.
no death tax.
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Artemis34
"Women 4 the GOP" is like "Chickens 4 the KFC"
12:27 AM on 12/27/2010
No death tax in the US now either.  The is an inheritance tax that applies to fewer than 39,000 people that is currently suspended.
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missouriwatcher
military veteran, veteran teacher, father, grandpa
01:50 AM on 12/27/2010
The inheritance tax was hardly a "death tax", anyway.  Those rich enough to have to have it paid on their estates still left multi-millionaire/billionaire heirs; in addition, I doubt if those on whose estates it was paid did any complaining post ipso facto.  Interestingly enough, this was the same term ("death tax") that AZ officially applied to its tax on cannabis, which the federal courts struck down. 
oilfield
large employer per obamacare
10:43 AM on 12/27/2010
2010 only, then it goes to 35% over 5 million
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Artemis34
"Women 4 the GOP" is like "Chickens 4 the KFC"
12:49 AM on 12/27/2010
As I recall, Brazil has value added taxes http://www.worldwide-tax.com/brazil/brazil-vat-taxes.asp

These taxes based on consumption are generally considered regressive taxes b/c the poor and middle class bear a greater burden of taxation.
oilfield
large employer per obamacare
10:53 AM on 12/27/2010
all taxes are regressive to liberals.....vat taxes without import duties are disastrous. another way for manufacturers to be even less competitive. with sales tax in the u.s. it is still less taxes than we have here with the vat.
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Kimpeach
Progressive Independent and proud of it!
08:55 PM on 12/26/2010
Great article, AH! However, your assessment is not that surprising. It has always been said that the third world nations are the future and will rise while the superpowers like the US will fall. Its happening. I am see more Americans leave the US and move to various South/Latin America nations, Asia nations, and some Africa nations. That's right....Africa is rising which is why China has invested or shown interest in that region.
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TXfemmom
Grandma with eye on the future
07:32 PM on 12/26/2010
The difference in Brazil appears to be that the right wing finally caught on that everyone has to do better for the country to improve.  Here, the right wing is dedicated to seeing everyone but the very top people, and those who are right wing when it doesn't even serve their purposes or make their lives better assist in it, do better to the detriment of the country as a whole.
oilfield
large employer per obamacare
09:42 PM on 12/26/2010
really....by doing well does that mean they have to be willing to go to work for that? or the 40 percent of americans on government assistance need more of other peoples money?
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SocratesFan
Elitist who loves books and learning
09:45 PM on 12/26/2010
Why is it you think everything is about "money?"

Nobody wants "government assistance," they see it as a "necessary evil." The problem is that wealth is being concentrated into so few hands that it's causing 99% of the population to scramble.

I recommend you read Morris Berman's Dark Ages America as an antidote to this poisonous new American thinking.
06:23 PM on 12/26/2010
great post. some personal observations from an american married to a Brazilian for 21 years.

most of our friends are either brazilian or American -Brazilian couples. we all feel Brazil has finally made it.

over the past 2-3 years we have invested more of our own personal wealth in Brazil than in the US.

we own real estate in Sao Paulo , manage investments in Rio and visit on personal or business trips several times a year. we are also expanding our businesses and investments in Brazil and not in the US, as we see greater opportunities there than here.

we see what America once had and can still have, if not for the petty politics and broken system here. (not blaming either party, as i am a republican that voted for Obama - and sick of them all).

for the time being, we are investing and will continue to invest in Brazil, at the expense of the US, as we see and have experienced much greater real returns in the Brazilian economy than the US.

we are also helping Brazilians invest in the US, and that part of our business has grown ten fold in 2 years.

you can follow me on twitter @alecjr

more info on our Brazilian businesses http://tinyurl.com/ajr-brasil

um brazo fuerte a todos
oilfield
large employer per obamacare
09:44 PM on 12/26/2010
i think what you are saying is one reason that the u.s. is in decline. a lot more of the world that used to be unstable 3rd world countries are not anymore and the returns there are a lot more than the u.s. while you are putting your money there, i think that our dollar is going to decline so much that any natural resource is a good play.
03:36 PM on 12/26/2010
This is a wonderful post. I've been working part time in Brazil in the Northeast (Recife) for a long time. My US education consulting practice took a big hit with the rise of Bush, and has yet to recover. Yet, down here, I'm working like crazy! Brazil is pro-immigrant. It took my Brazilan wife 6 years for a US Green Card (with a Masters degree in education) and my Brazilian equivalent only took four hours. We get back to the US every month for a week or so, and the contrast between the two countries is amazing.

Great reporting Arianna - you and I are seeing the same things.
05:31 PM on 12/26/2010
No idea how you pulled that off my residency took almost 2 years.. heck a drivers license here in Rio can take 2 years..
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vippy
Carpe Diem!
07:34 PM on 12/26/2010
.... perhaps it has something to do with "education."  People here are brainwashed and they stay that way.
Time stood still in the USA. 
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MrBadExample
Friends call me ‘exampleicious’
01:06 PM on 12/26/2010
Arianna has addressed the problem in a very useful way. Frank Rich addresses this same subject in yesterday's column entitled WHO KILLED THE DISNEYLAND DREAM? His narrative is a story of a 1950's family who won a trip to Disney-world when it was brand-new--and documented it on their movie camera so that it's now part of the National Archives.

http://www.nytimes.com/2010/12/26/opinion/26rich.html?_r=1&ref=frankrich

Rich's point is that the signature difference between 50's era Americans and the Americans of today is the current demise of the nearly-universal assumption held in the 50's that the future would be brighter and all Americans would share in growing prosperity. That same sort of optimism is now a part of Brazil's national character--people see things getting better and are actually sharing in the growing prosperity.

In 21st Century America, the gas has gone out of the 'brighter tomorrows' meme after 30 years of flattening incomes and taxes displaced on the middle class for the benefit of the wealthy. Our paltry economic growth is predicated not on creating new world-class products and opening new markets, but on the financial gaming of the system by the Banksters. Our best and brightest now make financial 'products' that increasingly have the look and feel of scams attempted at a poorly-run casino. As Rich points out, nearly a quarter of the Forbes 400 are finance specialists--three times the ratio in 1982.

How do you re-capture hope?
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kgay
02:02 PM on 12/26/2010
You can storm the offices of Congress like the 9/11 first responders did to Tom Coburn (R-coward) to ask why he was holding up the passage of funds to help the sick and dying patriots of 9/11. Show up in D.C., people and show up at the office of YOUR representative if you have issues. Time to burst the DC bubble of denial and willful ignorance that many politicians inhabit once they reach the beltway.
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vippy
Carpe Diem!
07:35 PM on 12/26/2010
Don't blame the politicians, who voted for them and who keeps voting them in and recycling the same lot? 
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MrBadExample
Friends call me ‘exampleicious’
12:34 AM on 12/27/2010
One can storm the offices of Congress and the Senate on a regular basis. But there's no way to remove a defective government here the way there is in Europe. A vote of no confidence can dissolve parliament and bring a call for new elections. And it is possible there to remove miscreants because the national parties can lean on their regional members to remove the mendacious or the incompetent.

there needs to be a new party that is less beholden to the monied interests. A country that has two corporatist parties that are both getting their donations from the same small number of donors has little chance of getting decent government. instead, it's government of by and for the highest bidders.
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Daphydd
Lets play some music
10:56 PM on 12/26/2010
Fanned for sharing the link to the Frank Rich editorial. I loved this passage: "In last week’s exultant preholiday press conference, Obama called for a 'thriving, booming middle class, where everybody’s got a shot at the American dream.' But it will take much more than rhetorical Scotch tape to bring that back. "

Oh how true. Republican policies cannot possibly solve any of the nations problems, and do nothing more than appeal to those who fell for the primary swindle of Reaganomics, who are still sitting on the park bench, holding the empty paper bag, waiting for the benefits to trickle down. I fear that the political conditions here are not sufficient to initiate the kind of changes we need, and until the spaghetti really hits the fan, we will be stuck where we are, with a government in the pocket of wall street, protecting its interests, and giving the middle class nothing more than the most patronizing lip service.
12:41 PM on 12/26/2010
The most unfortunate thing here in the North is the stubbornness to change and the fixation on the "individual". A nation which is constantly flexible in its views towards social upliftment will continue to succeed, instead of having idealogical fixations. It is the falsely and misplaced American pride that continues to drum Capitalism and considers Socialism a bad word. Also, to accept that another country is doing a great job, hurts the pride. There is no humility here and it is all about one-upmanship. What the North needs is scientific philosophers. I am shocked at the awareness of the common man, having been here for almost 10 years. This country can prosper continually, if it begins to accept both at the individual and societal level, that the US hegemony is over, and that humility and acceptance are "positive traits"
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Robert Masters
To take my property is to take my means to live
02:13 PM on 12/26/2010
We can change this by demanding that your representatives take the money that was earned by hard working productive and creative people and give it to you and any others who NEED it.

Isn't that the new liberal way?
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Soulsurfer
Solar Electrician,Longtime Surfin'Fool
04:12 PM on 12/26/2010
Sharing with those in society that are unable to fend for themselves, our aged, permanently disabled, our war veterans, is the mark of a great society, rather than having those that are fortunate, and yes hard working, keep all of their money, and live behind gated walls, so they don't have to see the suffering of their fellow men. Certainly no one is asking the wealthy to become poor or give up their lifestyle, but you act as if that's the case. Extremism doesn't do anyone any good here, while we're trying to have a civil conversation.
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06:56 PM on 12/26/2010
Wealth is created by labor, infrastructure, and natural resources. Hedge fund managers don't create wealth. Since you don't think Americans should be adequately compensated for OUR stuff, why are you here?
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Opening Shares
04:04 PM on 12/26/2010
Wow. Nice.
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Whitemellon
05:00 AM on 12/26/2010
So "The American Dream" is still a reality. It must have got tired of the cold (hearted). Gone south baby and it doesn't look like it's coming back anytime soon.
02:18 AM on 12/26/2010
Sorry. We here in our gated communities behind heavily guarded walls out in the Hamptons want none of that.
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steamboat
10:28 PM on 12/25/2010
Has everybody noticed it's Brazil going forward and not the mess called Venezuela, Cuba, Bolivia, and Nicarugua?
11:00 AM on 12/26/2010
The only difference is in style, not in substance. Each South American country, with the exceptions of Colombia, Peru and Chile, are heading together towards a common destiny of more equality and dignity.
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Robert Masters
To take my property is to take my means to live
02:00 PM on 12/26/2010
Equally poor. Of course they are heading toward equality when all are reduced to equal despair under despotic rulers.
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vippy
Carpe Diem!
07:40 PM on 12/26/2010
If the Americans would not interfere in Venezuela, they would be doing just fine.  The upper crust in Venezuela are the same ones like here, they don't want everyone to succeed.  Chavez is loved by the people!
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dzadzey
Afflicting the comfortable
10:23 PM on 12/25/2010
And it has been at the hands of Republicabs, since the Reagan administration, that the Middle lass has been strangled in this country. History has showbn us, time and again, that a healthy, growing middle class is the key to both economic AND political freedom.