What does it look like when something catches fire? And what does it look like when it doesn't? This week we had a stark example of both. There was the incredible virality of the Kony 2012 video, which has become the fastest growing social media campaign of all time, having garnered over 67 million YouTube views in less than a week. Clearly the film has struck a nerve. The same can't be said of Mitt Romney's campaign, which is still struggling to go viral with the GOP base. Following a less than decisive Super Tuesday performance, Romney continued his Awkward Tour of America. After failing to ingratiate himself to Tennessee voters by reciting the lyrics to "The Ballad of Davy Crockett" on Monday, he ended the week in Mississippi, where he declared, "I like grits." Thud. Maybe he should hire the team at Invisible Children to make his next round of campaign ads.