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Arn Tellem

Arn Tellem

Posted: November 11, 2009 01:20 PM

Hideki Matsui: An Ageless Talent

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There's a restaurant in Manhattan's garment district that's practically a gustatory shrine to one of my baseball clients, Hideki Matsui of the New York Yankees. The walls of Go! Go! Curry are
festooned with Matsui autographs, caricatures, photographs and newspaper headlines trumpeting his last name, 松井. Matsui is held in totemic esteem at this Japanese curry house, so much so that the joint's very name derives from his jersey number. "Go" is five in Japanese and 55 is what Matsui wears on his pinstriped back. The restaurant even offers 55-cent discount coupons on days after he hits a home run. For those of you without a scorecard, Godzilla hit 28 homers during the regular season, and four more in the post-season.

Despite not starting a single game at Citizens Bank Park, a National League stadium at which the designated hitter is not allowed, Matsui slammed three World Series homers and a record-tying eight RBIs. In the second inning of Game 6 at Yankee Stadium, his two-run shot off Philadelphia's Pedro Martinez put the Yanks ahead for good. The ball clanged off an advertisement on the facing of the second deck in right field -- appropriately, a sign for Komatsu, a Japanese company that makes mining and construction equipment.

No hitter had ever done more damage in the Fall Classic in such a limited role. Matsui posted the third-highest average for a player with at least 10 at-bats in the Series, and the second-highest slugging percentage to Lou Gehrig. After Godzilla's thunderous footfalls helped level Philly, hundreds of Yankees fans converged on Go! Go! Curry to pay tribute to the first Japanese-born Series MVP. The Neagari native who became everybody's all-American accomplished all this in New York, the melting pot where immigrants come to pursue a better life. By embracing Matsui, New Yorkers have once again shown that though ball clubs are named for cities and states, they transcend geography. Teams may not be where we find our heroes today, but, as Matsui has demonstrated, it's where we find heroic situations we can all dream of, argue about or simply watch together in amazement. That's the game's unifying force.

Matsui filed for free-agency on Monday, and sportswriters have speculated that he doesn't figure into the Yanks' future plans. A 35-year-old DH, they argue, doesn't make sense for such a veteran team.

As his agent, I take a different view. The ageless Matsui has shown not just that he can still hit, but that he can hit with consistency and aplomb. During the regular season, he ranked second among DHs in homers, and third in slugging percentage, on-base percentage and walks. No left-handed hitter homered more off southpaws. Matsui combines the late-inning heroics of Yankees great Tommy (Old Reliable) Henrich and the superb professionalism of Paul O'Neill. He's a complete player who always has taken pride in contributing to all facets of the game.

Matsui's immense popularity in Japan gives the Yanks strong financial incentive to re-sign him. He helps bring in millions of dollars annually in marketing and sponsorship revenue. In the seven years since he joined the Bronx Bombers, Matsui has played a pivotal role in establishing the Yankees as a global brand. Six major Japanese companies -- including Toyota, Sony and the Daily Yomiuri newspaper -- have signed on as advertisers, each reportedly adding $1 million or so a year to team coffers. Most of these firms have placed their billboards in right field, often the final resting ground of Godzilla's monstrous clouts, to target the audience of NHK, the Japanese radio and television network. Currently, NHK airs 120 Yankee games a season.

It's not a stretch to say Matsui is as responsible for Japanese interest in the Yankees as Yao Ming is for the NBA in China. Matsui has yet another virtue that goes beyond mere statistics. In an age when athletes mock our reverence daily, he's exemplary in every aspect of his life. In January of 2003, his very first request upon landing in New York was to be taken to the Twin Towers memorial to pay his respects. He did this without publicity or fanfare. He did it because, he said, it was "the right thing to do." After the tsunami hit Indonesia at the end of 2005, Matsui, out his own sense of decency, donated $500,000 to UNICEF. He's one of those rare superstars who recognize the unique role his astonishing talent has given him and the good he can do for others.

Matsui loves New York. He says the last seven years in the Bronx will always have "a special place" in his heart. Fans of Japanese curry take note: Wherever Godzilla winds up, he'll be spawning 55-cent coupons for years to come.

 
 
 
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HUFFPOST SUPER USER
Balzac
10:09 PM on 11/15/2009
Matsui really came through. He's not the youngest, but he can still smash em over the fence.
03:47 PM on 11/15/2009
This is a case to make to the Yankees and other ballclubs, Arn. This article is thus little more than a press release and even as much as I like Matsui (who I have been following since his first season with Yomiuri), he is not a complete player when he not only can't play in the field any longer, but he has never been all that great an outfielder (in fact, Yomiuri initially worked him out at third base and when that didn't prove viable, they put him in the outfield), especially compared to a guy he played with in the Giants outfield, the cannon armed Yoshinobu Takahashi (whose career, sadly, has been hindered by a recent spate of ankle and shoulder injuries). .

I hope Hideki can stick around and have a nice next five years or so. But considering that the Yankees are still an old ballclub in their core players (Posada, A-Rod, Damon, Jeter, Rivera) and Nick Swisher was mostly awful at the plate, I don't really see how they benefit from keeping another oldster when they can just go out and buy a younger player who can both play some outfield and be an asset at the plate or give a youngster down on the farm a chance to develop further on the big league level and for a heck of a lot less money to boot.
03:33 PM on 11/15/2009
I really hope the Yankees re-sign Matsui. I have been a big fan of his since his first season with the Yankees. He has always gotten big hits for the Yankees during his career in New York. I got to witness his talents at the stadium this season when he had 5 RBIs vs the Orioles. He has such a great swing, especially when he connects. He is a superstar but you would not know it from the way he portrays himself. He fits so well with this team and I would love the opportunity to root for him in a Yankees uniform again next season and so forth.
08:24 AM on 11/15/2009
You could not sustain a great restaurant with just a great desert.

Matsui is a 1 tool player, Yes he is a superb hitting specialist perhaps the best but the price of keeping him in a very limited roll along with Damen.

His limited mobility is issue. If he wants to remain a Yankee, continue to be part of a great team with fans that like him, his contract demands have to fit. I don't know what other American League team will pay out big money for a multi year contract, that remains to be seen. He can always go back to Japan.
03:53 PM on 11/14/2009
We Yankee fans know first-hand that there is no heart in the business of baseball, no better exemplified by the way Bernie Williams was treated by the Yankees when his contract with them expired a few years back. Bernie was argueably one of the best loved, home-grown, most productive, record shattering players of the dynastic world champs of the late 90s. In the case of Matsui, the only difference -- which, of course, is huge -- is in the final year's numbers. In his limited role, during the regular and post seasons, Matsui produced in ways and at times that really counted: that won ballgames; that won championships. I really hope the Yankees don't do to Matsui what they did to Bernie Williams.
01:30 PM on 11/13/2009
I am the first man who posted to Yanks site of MLB.com that Matsui is off-setting his salary independently by the fee to broadcasting right to Japan, etc.
So, money must not be the issue but if Yanks still tries to cut Matsui's salary, it means Yanks will hire more expensive player and use him more often than Matsui.
Frequency of broadcasting and commercial plate in ball park, etc of Matsui's team will increase next year by his MVP but if his appearance in lineup decreases, those will decrease.
Therefore, he has to show up in lineup every day though Roy White suggested that Matsui should stick to pinstripe to retire as a Yankee.
11:01 PM on 11/13/2009
That's all pretty irrelevant, though. The Yankees either want him back or they don't. Money is not really the issue here. He almost certainly will make less than he did on his last contract, wherever he goes. It's a matter of whether or not the Yankees want to clog him into the DH role for one more year or open it up as a platoon for the other aging players on the team. The Yankee brand is big enough where they don't need Hideki Matsui on their team to promote themselves internationally.
11:47 AM on 11/14/2009
"The Yankee brand is big enough where they don't need Hideki Matsui on their team to promote themselves internationally."

Yankee brand was not big enough in Japan. Moreover, baseball itself is not so globally popular as soccer either.
Anyway, Matsui had better go if Yanks confine him in DH role.
12:42 PM on 11/13/2009
Yes this was written by Matsui's agent but that doesn't make what Mr. Tellem is saying any less valid. I am a lifelong Phillies fan and as much as it pained me to see Hideki launch bombs into the Philly night and watch his Yankees take our title from us, I couldn't have chosen a better person to do so. Matsui is a class act who has represented himself, and the Yankee organization with the utmost class and dignity throughout his tenure both in right field and as a DH. Matsui is a born hitter and has proven time and time again that he still has power and can still make good decisions at the plate. Matsui more than deserved the MVP award in the World Series...the man completed a feat that hasn't been done since BABE RUTH! (Hitting .600 or better in a World Series). So what if he only played three games?? If your impact is THAT big in those games that you virtually manufacture the wins yourself, you are more than deserving. Matsui has become a mainstay in Yankee pinstripes and his agent is acting as any good agent should, by looking out for the best interests of his client. The Yankees should re-sign Matsui and at the end of the day, the Steinbrenner family can rest easy this off-season because they have earned a 27th championship because of a man that has done more than enough to earn the name GODZILLA.
07:50 AM on 11/13/2009
I have been a fan of Hideki Matsui ever since he's SEIRYOH High School baseball player. He's been a man of dignity all the time and quite a rare type of athlete who has never spoken ill of any directors, skippers, colleagues et alli. He should be one of the truest Yankee in NYY History. If Brian Cashman and/or the Steinbrainers just try to squeeze contract terms and conditions, I suggest Hideki Matsui should better launtch his new aspect of baseball player life. I know that he wants to get back to be out-fielder once again. I am wondering why Mr. Arn Tellem does not suggest Hideki Matsui should better eat a couple of perfect natural foods so that Hideki Matsui could heal his knees disorder. They are
natural bee pollen granules/pellets (High Desert Bee Pollen in Arizona) or NZ natural bee pollen capsules by X-tend Life and NZ Green Lipped Mussel Powder capsules. I have seen some athletes and patients who heeled their knees disorders by those perfect foods. He should not be a DH!
02:55 AM on 11/13/2009
The Yankees need to re-sign Matsui. The heart and determination he showed during the World Series was incredible. You can't say enough about what type of competitor Hideki is. I don't know any other star who would take a backseat role like he did during the games in Philadelphia and continue to produce with such a limited role. He didn't complain one bit! He is the truth. Don't make a mistake by not resigning Matsui! He has done more than enough to prove his worth to the Yankees.
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HUFFPOST SUPER USER
mikeodd
Quintessential Common-Sense Independent
11:53 PM on 11/12/2009
This is a no-brainer and my money is on the Yanks bringing him back.
Arn is not only doing his job but merely stating the obvious -Matsui is the man. Always was. Period.
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HUFFPOST SUPER USER
Joe Buhler
Social Web Marketing Solutions Provider
11:48 PM on 11/12/2009
Of course as his agent, Arn Tellem would only say positive things about his client but in this case the points he makes are certainly no overstatement. Hideki Matsui is the real deal. Ever since his days as a standout high school players, through the years with the Yomiuri Giants, he has performed at the highest level and with an effort that is second to none. The parallel to Paul O'Neill is very appropriate. Both show a level of dedication and self-effacing behavior that is all too rare among sports super stars these days. None of the chest thumping, fist pumping excessive behavior with these guys. Just plain sportsmanship and fair play. The Yankees would be well advised to keep Matsui as his continued effort is assured. He wants to go out on a high note, which, of course, would be right now, but as long as he can play he will put in a hundred percent effort. Love to watch him perform.
08:32 PM on 11/12/2009
Great read, Arn. But, for some reason, I think your opinion isn't very objective...

http://www.i-yankees.com
06:18 PM on 11/12/2009
I think its great to get some insight on the impact a player like Matsui brings to the Yankees in Japanese advertising dollars. Plus, its refreshing to hear a side of Matsui that you don't typically get in mainstream media pieces.
05:10 PM on 11/12/2009
In response to jl4141's comment that this is shill from his agent; YES this is obviously to promote his client - but the ideas and facts to be taken away aren't any less true.

He is a true Yankee and if not the MAIN reason, he was clearly one of the main reasons the Yankees won their first World Series in 9 years. It is not out of the question that he should have won World Series MVP. Its not like giving the award to Mark Teixeira.

Another point that should be duly noted is that Matsui shows no sign of slowing down when it comes to offensive production. In 450 AB's he hit 28 home runs. The Yankees prize 1st basemen, who is considered an AL MVP candidate (making $20 million this year) hit a league leading 39 HR in 609 AB. If Matsui had 609 AB's, he would have hit 38 HR's.

I am not saying that Matsui is an MVP candidate, but I am making the argument that his World Series production isn't a fluke and can be expected for years to come.

As a loyal Yankee fan I am begging Brian Cashman and the Steinbrenner family to do what's right and, most importantly what's smart --resign Hideki Matsui.
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HUFFPOST COMMUNITY MODERATOR
jl4141
Master of weapons of mouse destruction
03:58 PM on 11/12/2009
Aside from this article being an obvious shill from Matsui's agent, I have to add that it was a PATHETIC JOKE that Matsui was named the MVP of the World Series, despite that he played in only three of the six games and did not play defense for even one play for the entire series.