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Arthur Kretchmer

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Obama, the Sequel

Posted: 08/21/11 06:06 PM ET

He can win in 2012, but a small makeover is in order.

Since we elected Barack Obama, we've learned a handful of things about him that aren't loveable. We're talking about subtleties of character, the things that influence our unconscious levels of approval and affection. Or disapproval and disaffection.

Here's what I think we've learned: Barack Obama is articulate, but he isn't persuasive. He is sincere but we don't feel his embrace. He has wit but his smile doesn't reach us. This president's essential quality is that he seems one step removed. He leaves us with the impression that, no, he doesn't feel our pain. During his first term, he has become harder to... um... imagine hugging.

The Republicans love that stuff. They know that every time someone says Barack Obama is articulate, he loses another vote. Articulate is what schoolteachers are, and only little girls too young to vote love schoolteachers. The 2012 election will be meaner than any election since Aaron Burr walked the new nation's earth. But meanness won't help Obama. Vitriol isn't a good strategy for the aloof president. To be re-elected, Barack Obama will need to work himself over, not his opponent. He needs to re-connect with us, the people who put him in office in the first place.

The question is how can we help him, because not re-electing him is unthinkable. A recent headline in the Washington Post announced that the Center-Left is pulling away from Obama. Can you spell dumb? Placing the Democratic nomination in the hands of anyone but the sitting president would seal a Republican victory.

If the Republicans get the White House in 2012, the Center-Left will look back fondly -- and feebly -- at Obama. Hell, they'll look back fondly at Bush and Cheney. If you think the last Republicans got everything wrong -- from Iraq to Samuel Alito -- wait until you see Rick Perry's version of foreign and domestic policy.

No, it's not time to abandon Obama. It's time to help him connect with the people who voted for him last time. He needs simple, achievable advice. Fortunately, I have some.

The Obama 12-step program to re-election.

  1. Stop playing basketball. Race is going to play a bigger role in 2012 than in 2008. When Stevie Wonder and Jay-Z come to the White House, make sure the photo op is with Tom Hanks. Do public appearances in very mixed senior centers, schoolrooms, factories. It's ugly out there. An hour online will convince you.
  2. Let yourself be caught sneaking an embarrassed drag on a cigarette. Make sure there's a video of it that can go viral on YouTube. (A drag on John Boehner's cigarette would have been cool, but not necessary.)
  3. You're not as good on TV as you think you are. Watch Woody Allen movies. Dwight Eisenhower had Robert Montgomery to teach him how to speak to a TV camera. You need a guide to help you stop swallowing your key words, to pause on the punch lines -- and enunciate the consonants. No one does it better than Woody Allen. A pause will give us the impression that you own the microphone, the podium -- and all the helicopters. Currently, you look like you're trying to get an A on an oral. Presidents don't have to do that.
  4. Fire Tim Geithner. Appoint Bill Clinton as Secretary of the Treasury. It's not a policy decision about whether Geithner is right or wrong, or will be right in the future. No one likes Tim Geithner. It's not policy. It's not personal; it's not even Geithner. It's the image of Geithner. We all cringe when we see him.
  5. Stop appearing so damn lean. Get shirts made that are a little fat in the body. You need to look less like a greyhound with zero body fat.
  6. Speaking of size, your head's too narrow for TV. But the people at 60 Minutes did a great job, and were able to get your pin head to fill the TV frame. Make sure that your own commercials do the same.
  7. Let your hair grow a little. (John Kerry should have cut his a little every week for a month. You need to let yours grow in -- just a smidgen.)
  8. Don't allow Bill Daley to get anywhere near the 2012 campaign. His negligence cost Florida in 2000. He's a commerce secretary, not a quality campaign manager.
  9. If you don't want to appoint Bill Clinton in the cabinet, send him on the road with deficit charts. Think Ross Perot in 1992. Get Milton Glaser to design striking bar graphs. Clinton can hammer away at how much of the deficit belongs to Ronald Reagan and the two Bush presidencies. People love Bill. He can get away with overselling the message.
  10. Don't say 'my,' don't say 'I.' Presidents say: 'our,' they say: 'the nation's,' they say: 'America's.' Put yourself within the mythology of presidential continuity. That's where you belong.
  11. When you play golf, wear long pants. In shorts, you look like an unusually tall child.
  12. By now, you've figured out how much better your campaign would look if, on the day when John Boehner reneged on the budget deal, you'd raised the debt limit and told the Republicans to go budget themselves. The first rule of negotiation is that the neediest man loses. A president who appears to be the neediest man does not serve a second term.

We can't let that happen.

 
 
 
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01:31 PM on 10/11/2011
OK, that's enough training him to be president. He's got more experience at it than all but three other people in the entire universe. He's just not good at it. He stands for nothing, and is, ideologically and philosophically a right wing Republican. Let's just get rid of him.
08:46 PM on 08/24/2011
You're seriously suggesting that Obama grow a 'fro?
10:24 PM on 08/23/2011
I just want to add - I think that the best word to describe Obama is "tempered". Calm, rational, reasoned, all of these words are also implied in this word. He doesn't overreact, he thinks ahead and plans and does things at his own pace.

The funny thing is that this is being perceived as weakness by many. But to me it is a great strength. It is surely a trait that not a single Republican has demonstrated in recent history.

Let's take Libya for example. For months now he has been criticized for acting too quickly, not acting quickly enough, not having enough military might involved, letting France run things, etc etc. And look at what happened today - it all turned out ok. He was right all along, and knew just how much to get involved.

I think he has a plan. He is being careful not to stoop to the level of the idiots on the right. He will kick them to the curb when the time is right, just as he did with Mr. Trump.

They tried to sidetrack him with the debt ceiling, and that's over now. He is turning his attention back to the economy and JOBS, which is critical. I think he has a plan and I think he will fight for this plan, because Barack Obama is not stupid. He wants to get unemployment down and get the economy growing again, because that's his job. Slow and steady wins the race.
01:33 PM on 10/11/2011
Not doing stuff is a good trait? And it's one that Republicans don't have? LOL You're probably right about the latter point. That's why Obama will be defeated by a Republican. He sure fooled a lot of us, though.
05:10 PM on 08/22/2011
http://www.huffingtonpost.com/huff-wires/20110822/us-obama/

Lol! Seet irony...
03:02 PM on 08/22/2011
If the President needs to told these simple things, do you really want him back for four more years?
01:53 PM on 08/22/2011
"(A drag on John Boehner's cigarette would have been cool, but not necessary.)"

Some people think he's been taking too many drags on Boehner's "cigarette" lately.
HUFFPOST SUPER USER
myrtle1909
I am an artist and a free lance writer
01:29 PM on 08/22/2011
All good points but will Obama listen?
HUFFPOST SUPER USER
HonkyTonkMan
01:20 PM on 08/22/2011
These are so superficial but so right on.
photo
demisfine
Often correct, NEVER right.
01:09 PM on 08/22/2011
The Bill Clinton post is a completely brilliant suggestion.
The beefing up thing is not at all important.
No to the cigarettes, too. it's hard to quit, and he did it, so I see it as inspirational, not a weakness.
We need this President as much as he needs us.
The alternatives (all of them) are unimaginable.
12:51 PM on 08/22/2011
This is all good advice, but he seems like he doesn't really want the job. He looks uncomfortable now and awkward. If he wants the support again of the people who voted for him last time then he better start fighting for us, getting us work, increasing our wages and stand up to the greedy rich, corporations and corrupt Republicans who have been destroying this country.
12:41 PM on 08/22/2011
I have some advice for Obama too - RESIGN!
12:37 PM on 08/22/2011
Arthur Kretchmer and I are friends from long ago. How can I get in touch with him directly?

Alan Fleishman
12:35 PM on 08/22/2011
The author of this article says Obama can win, but why would anyone in their right mind want four more years of economic stagnations and lack of leadership? We know what we got with his lack of experience these past 2.5 years so why go for more of the same. At least someone new will be, well, someone new.
HUFFPOST SUPER USER
dcflush
The nickname is about poker, not politics
12:47 PM on 08/22/2011
When Obama took office we were losing over 700,000 jobs PER MONTH.

We have now had 17 consecutive months of private sector jobs growth.

Dept of Labor, Bureau of Labor Statistics

And if he had even the slightest bit of help from the reprehensible Republican reprobates, we might be further along in recovery. As it is, Republicans are doing everything they can to stall or reverse the recovery for their own political gain.
01:33 PM on 08/22/2011
Blah blah Obama saved/created jobs blah.

What counts is 9.1% unemployment and anemic economic growth, wealth in home equity dropping like a stone, little prospect for economic growth and talk of a double dip recession, stock market volatility, etc.

So you keep quoting your Dept of Labor Stats and it is MEANINGLESS.
HUFFPOST SUPER USER
dcflush
The nickname is about poker, not politics
12:33 PM on 08/22/2011
This article certainly has some valid points to be made and some potentially worthwhile suggestions. I would, however, like to address those of you who whine that President Obama has done nothing.

When Obama took office we were losing over 700,000 jobs PER MONTH! We have now had 17 consecutiv­e months of private sector jobs growth.

Passage of health care reform that reduces the deficit and insures millions of previously uninsured.

Passage of financial reform that regulates derivatives and sets up the consumer protection bureau that was organized by the great Elizabeth Warren.

Passage of credit card reform that protects us all from the predatory practices that had become habit of credit card companies.

Repeal of DADT.

Passage of START II.

He ended the Iraq war.

He shifted the US role in foreign affairs to a support role in Libya, which as it turns out is very successful­, less expensive and less costly in human life.

He improved our image internatio­nally by leaps and bounds.

He's had the most transparen­t administra­tion in history and put in place at least a modicum of rules to prevent too much lobbyist influence.

I know we would like more from our President, but by any rational account, he has accomplished a tremendous amount of moderate reforms to help the middle-class.
HUFFPOST COMMUNITY MODERATOR
indc
12:32 PM on 08/22/2011
What your are suggesting is a new series of lies, deceptions, and manipulations that will renew his opportunities to deceive the public by pretending to be what his is not, has never been, and will never be: a truthful individual, with integrity, courage, and trustworthiness who is committed to work in the interests of regular people rather than work exclusively for big business and the very wealthy.

I understand, Playboy Adviser Old habits are hard to break.