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James Franco Holds A Low-Key Art Opening In Terence Koh's ASS

Posted: 08/12/11 12:09 PM ET

NEW YORK-- There were no bold names (aside from artist Terence Koh and P.S. 1 head Klaus Biesenbach) or event photographers at the opening of the omnipresent and multi-talented James Franco's new exhibition "High/Low, Rob Lowe," on display through August 28 at Koh's Asia Song Society. Unlike at most New York gallery openings that carry such a marquee headliner, the crowd on that drizzly Saturday night spilled out the door not because they couldn't fit inside, but because they needed a breath of fresh air from the venue's lack of air conditioning.


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James Franco at the opening of "High/Low, Rob Lowe" / Photo by Ann Binlot


The opening, in fact, which showcased video and film installations created by and featuring Franco, proved to be a relatively low key affair, making one wonder if Franco's overexposure (a "Jimmy Kimmel" appearance defending non-visible art, a New York Times article chronicling his creative split with performance artist Kalup Linzy, and a starring role in "Rise of the Planet of the Apes," the weekend's number one movie at the box office, are just a few things that come to mind) kept people away, or if the opening was just quietly announced.

"High/Low, Rob Lowe" consisted of three areas: in the first a couch stood as the room's centerpiece surrounded by walls showcasing "Three's Company: The Drama," a cheesy, sexualized reenactment of the 70s sitcom using its original laugh track that debuted at Sundance. Visitors then walked down into the storefront's dark, cavernous basement, where they were greeted by 50 monitors running iPhone and 8mm films Franco created on the road, while at school, and on the set of "127 Hours." The last area was an empty room with a projector featuring "Road Trip," a film where Franco reads from actor Rob Lowe's autobiography while visiting works of land art like Robert Smithson's "Spiral Jetty" and Walter De Maria's "Lightning Field" during a cross-country adventure.


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Using a structure of 50 monitors, James Franco presents a video installation featuring unseen footage from his travels. / Photo by Ann Binlot


Most were surprised to find Franco in the flesh (was he supposed to be part of the art?), clad in a Jimmy Kimmel baseball cap, chatting with people in the hot, steamy basement. "I didn't want it to be in a huge space, and this was like the perfect venue," Franco told ARTINFO. "We've been coming over here just three or four months, since we've been talking about it, and just setting it up and talking about the ideas, and Beatrice [Johnson] and John Morrow, and Alex Slattery have been doing a lot of the heavy work for the installation."

So how does Franco manage to star in feature films, be in a Yale PhD program, make art, and do a million other things? His answer didn't divulge much. "I work with good people," he said with a smirk. He went on to describe his inspiration. "One of the things that inspires me is using film and acting and performances as raw material, and crossing that into different worlds and looking at it from different aspects, so that I don't need to work in film as a performer who becomes a small piece of a big thing," Franco said. "In this world I can look at it and use it as raw material."

Spectators at the opening were intrigued by the installation, "just in terms of the way it's set up," attendee Courtney Richter said. "It's a pretty cool progression." They didn't seem turned off by the actor's ubiquity. "I think he's pretty interesting," admitted artist Nick DeMarco. "I like experimental celebrity."

One visitor questioned Franco's objectives. "I don't know whether he's doing it because he's always had an interest in it, or that he's doing it because he is famous, which makes me doubt it ever so slightly, and makes me view the work slightly differently from some who'd been compassionate about [art] form the very start," confessed artist Kiki Claxton.

And how does Franco, who was noticeably bleary eyed, cope with lack of sleep? The actor admitted that he had just arrived in New York that morning after shooting the prequel to "The Wizard of Oz" in Detroit until midnight the previous night. "I don't know, maybe I'll collapse," he joked.


-Ann Binlot, ARTINFO

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NEW YORK-- There were no bold names (aside from artist Terence Koh and P.S. 1 head Klaus Biesenbach) or event photographers at the opening of the omnipresent and multi-talented James Franco's new exhi...
NEW YORK-- There were no bold names (aside from artist Terence Koh and P.S. 1 head Klaus Biesenbach) or event photographers at the opening of the omnipresent and multi-talented James Franco's new exhi...
 
 
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HUFFPOST SUPER USER
mustardhead98
Professional Fine Artist
09:48 AM on 08/15/2011
Every day I come here there's yet another article on James Franco's art. Now would his fine art be getting this kind of attention if he wasn't an A list celebrity? Take his name away from his art and you will find completely mediocre works that would hardly be given a spot in a gallery-let alone a solo show.

I think James is an intelligent and talented actor. But THAT is his primary skill. NOT fine art and it's sad to see so much attention given to a mediocre talent when there are so many highly talented ORIGINAL artists out there who don't get a chance for a show because of just this type of celebrity worship.

When Franco's put some sweat, hard work and years of experience into his fine art and produces something original I'll take a look. But not until then.
HUFFPOST SUPER USER
SeanMartin
Everything in moderation.
06:10 PM on 08/14/2011
One honestly wonders: were he *not* James Franco, would this gallery have taken him and his work?
02:29 PM on 08/13/2011
Seems it has been shut down: "After opening the show to much critical acclaim, it was brought to our attention that there may be unresolved licensing agreements between James and those responsible for some of the original media that was reinterpreted for 'High/Low, Rob Lowe.' Out of respect for those artists we have decided not to continue showing 'High/Low, Rob Lowe' until these possible issues are resolved." ...That's from ArtInfo.
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HUFFPOST BLOGGER
Nelson Montana
Artist, Author, Composer
10:42 AM on 08/13/2011
This is a joke, right?
02:06 AM on 08/13/2011
Nice try from him.

http://mattscradle.com/2011/08/10/mideo-cruz-artwork-poleteismo/
08:35 PM on 08/12/2011
He has been painting since he was in high school, so "art" isn't a new interest for him. It would make sense that he would combine the arts for a project. Not my type of art but at least he is fulfilling his dreams and doing something. More than most of us can say. Live and let live.
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HUFFPOST SUPER USER
caroline gray
artist : ) animal lover
01:41 AM on 08/13/2011
i've definitely seen a lot worse. and i haven't been to this show yet but, i can already tell you i have.
07:38 PM on 08/12/2011
And people ask me why I can't stand James Franco.
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robin360
Obama: Not perfect, but pretty good.
06:17 PM on 08/12/2011
I love all the nay-sayers, typing frantically, making critiques about a person that tries his hand at many forms of art. He didn't invite his celeb friends, he didn't rent a huge space, he didn't invite much media, didn't do much advertising. He just did it and I like that.
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HUFFPOST SUPER USER
Merrell Michael
05:49 PM on 08/12/2011
Yeah....that kind of sucks.
05:34 PM on 08/12/2011
I think he should stop acting like he even does that much more than an Asian high school student... In total seriousness though, I like his work. I don't LOVE it... But I can respect it.
05:28 PM on 08/12/2011
James Franco is derivative of derivative.
05:16 PM on 08/12/2011
Wasn't that part of the BIg Party Scene in 'Less Than Zero'?
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Trudy Trejo
Corporation = People = Romney = Obama = Perry = Cl
04:57 PM on 08/12/2011
That's art? No, that's Franco's living room.

As for Yale Phd. Big deal. Phd's and degrees in general aren't what they used to be.
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HUFFPOST SUPER USER
Christopher Sachs
06:55 PM on 08/12/2011
How many PhD's do you have?
04:39 PM on 08/12/2011
Nam Jun Paik did this what, 30 years ago? Only it was good.
05:26 PM on 08/12/2011
That's exactly the first thing that came into my mind - Nam Jun Paik in the 80s.
12:40 AM on 08/13/2011
Nam Jun Paik began working with video in the 60's and I don't see any evolution in this work. I do give him props for trying..it is not easy to make good art.
HUFFPOST SUPER USER
NomadicSoul
Proud owner of too many "Comments Pending Approval
04:35 PM on 08/12/2011
I try to stay open minded about artistic expressions but I have to admit...moments like this one, it gets really tough lol