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'Bieber Fever' Is a Symptom of What Ails the Music Industry

Posted: 02/15/11 03:48 PM ET

Hell hath no fury like a woman scorned. Or Justin Bieber fans staying up past their bedtimes on a Sunday night.

Some were surprised when the Grammys awarded Jazz artist Esperanza Spalding with their "Best New Artist" recognition. Beiber's creepers, however, just became enraged. Below are some of the tweets recorded by the entertainment blog "Pop2It" after Bieber was denied the award:

"you have a 3D movie? do 86 concerts? sell out MSG in 22 minutes? have 7mil followers? no? uh..why da f**k you win a grammy?"


"@ESPESPALDING @THEGRAMMYS Congrats u ppl! U just crushed a 16yr old boys dreams...hope ur proud of urselves! -_- #JustinDeservedIt"

"So, @EspeSpalding just won with less than 10,000 followers on twitter. LOL. Sorry, I must have accidently turned my t.v to Punk'd. #Grammys"
"@EspeSpalding hate u"

This isn't the first time Bieber's fans have thrown joint, public temper tantrums. When photos surfaced of Bieber and Disney star Selena Gomez sharing a kiss, the Internet-tubes were clogged with death threats from disillusioned überfans. (One favorite: "whore cancer whore..like i'mm kill myself cuz i saw you and Justin kissing well thankyou Selena thankyou now i'm killing myself.") Kim Kardashian received the same treatment when she directed a benign public gesture of affection Bieber's way.

So why is this considered acceptable, when any other public figure would be held to some degree of culpability for their fans' out-of-control and potentially violent shenanigans? Kardashian quickly laughed away the threats as benign, while gossip and entertainment blogs reported the anti-Esperanza Spalding tweets after the Grammys with barely an eyebrow raised in surprise.

It probably has a lot to do with the fact that it's widely appreciated that these raging Bieber fanatics are elementary and middle school aged children, with little recourse to act on their obsession outside the realm of social networking sites. But if the whims of children are to be ignored when evaluating the madness surrounding Bieber Fever, their still needs to be an adequate method of weeding out the effects of childhood ravings on the rest of the music world.

Look at any list of top-selling albums, and it's clear that the aggressively-young demographic is exerting a disproportionate impact on the music industry. With access to their parents' credit cards, an iTunes account or both, the youngest among us can exert an influence on online commerce in ways never before imaginable. Stories such as the one detailed by a BusinessWeek article from last summer telling of a $375 iTunes "hack" by the author's stepdaughter, and the recent moves by Apple to reform its App stores to make "stealth" purchases less easy to execute are symptoms of this new reality. With song and album purchases a click away -- and more savvy potential customers downloading their music from other sources -- the least informed can enjoy the most influence over sale figures.

The consequences of the new normal, however, are abundantly clear to anyone who has ever had the misfortune of listening to a contemporary rock station. Nickelback claimed the mantle of top-selling hard rock and metal album of 2010. Linkin Park was second. A glance over at the "On Demand" section of the site of Atlanta's Project 96.1 contemporary rock station shows offerings from Papa Roach, Stone Sour, Buckcherry and Hinder in their top 20 list, bands more likely to appeal to listeners with undeveloped musical tastes. (It's also possible that Atlantans have generally poor taste in artists. But let's try to be charitable.)

As with many other parenting issues there does not seem to be an across-the-board answer to this scourge. Perhaps Bieber should publicly air what -- one would hope -- must be his displeasure with his fans' antics. It would be better, though, if parents of young and teenaged children to maintain vigilance regarding their childrens' Internet habits. Don't let junior onto Twitter if he (or she) uses it to direct death threats at pop stars. And for the love of all that is sacred, never, ever let them download anything by Chad Kroeger. Those of us without satellite radio depend on your help.

 
Hell hath no fury like a woman scorned. Or Justin Bieber fans staying up past their bedtimes on a Sunday night. Some were surprised when the Grammys awarded Jazz artist Esperanza Spalding with their ...
Hell hath no fury like a woman scorned. Or Justin Bieber fans staying up past their bedtimes on a Sunday night. Some were surprised when the Grammys awarded Jazz artist Esperanza Spalding with their ...
 
 
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HUFFPOST SUPER USER
devans00
A nice hot cup of tea.
06:06 PM on 02/20/2011
The top 40 pop music has always been ruled by the 25 and unders. Why should that change now that technology has changed distribution channels?
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HUFFPOST SUPER USER
kathismom
@saracsit , Boulderite
02:28 PM on 02/17/2011
It was after I read this that the news that Alabama fans had poisoned Auburns oak trees hit the media. You think it's just teens that do this crazy stuff? Try a 62 year old former state trooper. Immaturity knows no age limit.
10:44 AM on 02/21/2011
True, that.
09:54 AM on 02/17/2011
Actually, the problem with the music industry is that Bieber was even nominated. This issue shouldn't have even come up. Maybe my memory is bad, but didn't the Grammy's used to treat teen pop idols as teen pop idols-not best new artists. What was the Grammy nominating group thinking-that putting Bieber on the ballot would draw more ratings to the actual show?

I don't want to put down Bieber. I think its perfectly acceptable for a teen idol to play to an audience of young girls and I think he is personally a rather good guy from what we've seen of him. But best new artist?
10:43 AM on 02/21/2011
Yes, the Grammy's organizers hoped to attract higher ratings by nominating Justin Bieber. They used him, and it showed on his face.
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Someone Out There
..................................................
07:01 AM on 02/17/2011
Sadly, the best current rock band out there has a 65 year old bassist. Granted, he was Led Zepplin's bassist and he has teamed up with Nirvana's drummer and the under appreciated Josh Homme (Queens of the Stone Age,) but c'mon kids.
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parlimentMike
Don't settle for less evil, demand good
01:38 AM on 02/17/2011
I think engineers who make the product for the iPod instead of a decent home rig are a bigger problem.
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HUFFPOST SUPER USER
jockmama
12:52 AM on 02/17/2011
The young have ALWAYS exerted a disproportional effect on the music industry. I was there when Beatlemania struck the U.S. Does anyone actually think all those millions of Beatlemaniacs were mostly teens? A lot of teens did like their music, but they weren't the ones fainting in the front rows. And it was the "tweens" who bought most of the Beatles and Stones 45's at a buck apiece. (Older ones waited for the albums.) This is nothing new. What IS new is the metaphorical violence that we hear when their idol is somehow "dissed" in their minds. But this is part and parcel of where our society has gone in the last 10-15 years, when it's become at least socially permissable for their elders to use violence imagery in their sociopolitical discourse. If this is what they hear every day from adults, how can we be surprised that they pick up on its acceptability (and applicability...)?
Thelonius
Lived in Middle East for
11:07 PM on 02/16/2011
Look on the bright side: Esperanza Spalding, a true artist/musician/singer and innovator, beat out Justin Bieber as "most promising artist." Kudos to the Grammy judges for recognizing real talent and accomplishment. Check out Esperanza at
http://www.huffingtonpost.com/2011/02/14/revealed-who-is-esperanza_n_823182.html
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HUFFPOST SUPER USER
Rogo99
Has the world changed, or have I changed?
10:53 PM on 02/16/2011
A. Isn't the New Artist Grammy usually the kiss of death?
B. Yes, every decade has its teen idol. They're mostly overproduced, overgroomed, overoutfitted, and undertalented.
C. Anybody with an auto-tune and a synthesizer can make a record. And it helps if you can get a bunch of people to dance around you to cover up how bad you are. Outrageous hair or costumes help too.
D. That show on Fox with the singing contest has ruined a lot of music. A bunch of zeroes trying to become ones, not paying dues, trying to get to the top without breaking a sweat. When people are worrying about what the 3rd place finisher is doing now it loses its sheen.
E. The music buisness has changed. They just don't sell albums anymore, people can pick and choose the cuts off of the web services. Investments aren't made into A+R or developing artists anymore.
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fratricide08
Proud "Firebagger"
10:42 PM on 02/16/2011
Meh. Bieber is nothing more than his agent's creation from start to finish from his phony youtube 'origins' myth and tween girl appropriate favorite color (aka branding) to his social and religious statements designed to make parents feel safe about taking their kid to a concert.

That said, this is as old as the recording industry. Teeny boppers have always had outsized influence on sales and for numerous reasons but not the least of which is that variations of Bieber have been packaged and sold to that segment of the market for generations. The industry has found a winning formula in Bieber and his 'forebears' and it will surely be repeated with more incarnations once he's left the scene.
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HUFFPOST SUPER USER
Slideguy
Liberal, and proud of it.
10:36 PM on 02/16/2011
What's wrong with the music business has nothing to do with Justin Bieber. It has to do with the fact that the old payment models don't work and there's no new model. The people who got fabulously wealthy in the biz over the past 40 years have no idea how to work in the new environment.

But trust me, there's plenty of good music being made out there. The people in the music business don't know how to sell it at the margins that they used to and they're totally at sea when it comes to marketing it.
09:12 PM on 02/16/2011
I'm not hearing what I'm hearing.....You all need to get a resemblance of a life! The kid's doing what any artist does, he's being opportunistic and cashing in while he can...Why the animosity? Hell some of you clowns are making him out to be the next Hitler…WOW!
11:18 PM on 02/16/2011
well, i've never seen them together!
08:03 AM on 02/17/2011
Didn't see Chelsea, Lately, eh?
08:10 AM on 02/17/2011
Bieber fever claims another victim. Are you going to threaten us next?
HUFFPOST SUPER USER
DANOSC
08:56 PM on 02/16/2011
One more thing. Music acts today have to be able to perform in music videos. So many of the greats of yesterday would have been shunted to the back of the music business if videos were the marketing means of choice back then.
HUFFPOST SUPER USER
DANOSC
08:53 PM on 02/16/2011
In the olden days (pre-hip-hop and rap), record labels invested money, and time, in music acts. With the onset of rap and hip-hop, labels discovered that acts were, essentially, interchangeable. Exploit an act until they.he.or she wanted more and then move on to the next. Spending time and letting an act develop musically didn't fit into the new music business paradigm. With one set of pre-teens becoming teenagers, a new set of (cheaper) acts hit the airwaves. Don't believe me? Check out the life-span of those performers who have taken home a Best New Artist Grammy in the last ten years and then ask yourself--Where are they now?
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HUFFPOST BLOGGER
Tallulah Morehead
Award-Eligible Film Legend
08:37 PM on 02/16/2011
But the Grammys are SUPPOSED to go to the "artist" with the most followers on Twitter. Isn't that the category: "Most Twitter Followers"? How can Esperanza Spalding be the Best New Artist when some fat, pimply 12 year old girls have who never listened to anything but Bieber don't even know who she is? Get real. Next you'll be telling us that the TWILIGHT movies aren't the greatest contribution to World Cinema ever made, or that Taylor Lautner shouldn't win the Best Actor Oscar he wasn't nominated for. Those Oscars are all voted on by old, dead people. Some of them are even as old as 30! Yes, it's true, some people live to be 30, and even older. I hope I die in a Biebergasm before I become an old haggy crone of 24!
04:02 AM on 02/17/2011
Well played
08:05 AM on 02/17/2011
Ohmehgod, you're 24? Ugh!
07:49 PM on 02/16/2011
Good luck to the kid...he has nailed todays tastes and trends perfectly and it's impressive to see what can be achieved in such a short tim e today.

Of course as a true die hard Zeppelin fan and believer that by far and away the best band since them are The Black Keys who put on the best show I have ever been to in close to thirty years of seeing live music I think Beiber's music is total sh*t...but wtf.

According to the intenet Jimmy Page is worth $150m (How do they figure that out? I would have thought thats how much he spent on blow alone in the '70s alone) or so and all that based on a 12 year career and being in the top 3 selling bands of all time with close to 50 years in the business.

Beiber has been in the business a couple of years only and he is going to make $100m this next year alone according to Vanity Fair. These "Legends" and actual craftsman from the good old days of the music business must just be sick to their stomachs when they hear about the money being made by these unbeleivably sh*t musicians of today.
HUFFPOST SUPER USER
tulsey
I was Bill Hicks.
08:02 PM on 02/16/2011
Hard to believe anyone who has really listened to Zepplin would put them below all the Heavy Mental that followed. Page, Beck Clapton, Gods still.
09:16 PM on 02/16/2011
Put them below? Don't follow.

Zeppelin will always be the best and EVERYONE else follows...but they are not gods just amazingly gifted musicians with as many weird character flaws as the rest of us have.. The Black Keys in concert are simply amazing...just two guys...unreal.