Adam is Managing Director, Digital, for MEC’s US clients, lending 13 years of experience developing digital marketing programs and solutions to reach audiences across the evolving media landscape. His recent focuses include spearheading MEC’s digital trading initiatives to create more value across all digital media buying, along with continued integration and development of the MEC teams, ensuring a commitment to digital strategy at the heart of our work for clients and the agency.
Since joining MEC in 2006, Adam has been the digital lead for key clients, including Macy’s, Pizza Hut, KFC, IKEA, and Novartis. During this time, he has worked on numerous digital, cross-channel and emerging media programs that have driven high engagement, brand awareness and positive ROI. In addition, Adam holds relationships with our largest digital vendors across all MEC clients, such as Microsoft, Yahoo!, AOL, Google, Facebook, CBS Interactive, ESPN, Hearst Digital, and others.
He has a vast amount of experience working with senior clients on digital marketing and media programs across categories including Travel, Retail, QSR, Technology, CPG, Pharma and Finance, having played various roles in media services, brand and creative communication, content development and project management. Prior to joining MEC, he spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles for the Westin Hotels & Resorts brand team. Adam has also worked with a variety of top brands in the interactive space while at Lowe & Partners and JWT, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Adam is a member of the 4A’s, Interactive Advertising Bureau (IAB), and a frequent contributor to various industry publications and conference panels. Earlier this year, he was named to the Board of Directors of the 212 Interactive Advertising Club. He also received the President Award from the AD Club and was honored by Young Audiences New York for his influence and resource in the digital media industry.
He received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College. Adam lives on the Lower East Side of Manhattan with his wife, Zimra, and their adorable daughter, Ruby.