Goodstein is currently the Director of Digital Programs at Inspire USA Foundation, the non-profit organization behind ReachOut.com, a place where teens and young adults can improve their understanding of mental health issues, develop resilience, build their coping-skills and increase help-seeking behavior. Goodstein is also an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. She founded Ypulse, a website and newsletter that reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. Ypulse has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ. Goodstein's book about teens and technology, Totally Wired, was published by St. Martin's Press in March of 2007.