Barry M. Greenberg

Barry M. Greenberg founded Celebrity Connection almost 30 years ago. The company, originally conceived as a clearinghouse for celebrity participation in charity, is today involved in celebrity coordination for public relations firms, advertising agencies, government agencies, theaters and television networks, as well as celebrity endorsements for corporations.

Celebrity Connection has been responsible for client-celebrity relationships involving Tom Hanks, Richard Gere, Meryl Streep, William Shatner, Emily Watson, Michael J. Fox, and Elizabeth Taylor, in addition to many hundreds of other celebrated individuals. Advertising agencies, public relations firms, television networks, not-for-profit organizations and others both large and small have profited from Barry Greenberg’s long-established ties to the entertainment industry. Celebrity Connection has forged long lasting working relationships with MTV Networks’ TV Land and Nick at Nite, Wizard World, the National Association of Broadcasters, the Academy of Television Arts and Sciences, and the top PR firms and advertising agencies in the nation.

Greenberg co-created a course that he taught for five years at USC’s Annenberg School, “The Role of Celebrity in Public Relations” (Journalism 457).

Greenberg has many civic and philanthropic commitments. He served as a member of the Board of Directors and on the Executive Committee of FilmLA. Barry has served as a civilian advisor to Secretary’s and Chiefs of Staff of the U.S. Air Force (USAF), is an emeritus member of the Air Force Advisory Board (SAF/PA), chaired the Entertainment Industry Committee for the USAF’s 50th Anniversary and served on the Department of Defense’s 50th Anniversary of World War II Committee (Los Angeles). He was a Specialist Reserve Officer with the Los Angeles Police Department.

Greenberg is a graduate of Antioch University and of the Defense Information School. He served on active duty in the U.S. Air Force from 1969-1975, and was stationed at Otis Air Force Base, MA and Howard and Albrook Air Force Bases, Canal Zone. Following that duty, he participated in U.S./Panama treaty issues, serving as an advisor to the White House and to Congress on the issue, as well as a spokesperson from 1973 until the treaties were signed in 1978.

Greenberg is profiled in “Who’s Who in America,” “Who’s Who in Entertainment,” “Who’s Who in the World,” and “Who’s Who in the West.”