Since 2001, Bernd Beetz has helped transform Coty into a leading global beauty company. His agility and focus have pushed his reputation into the spotlight as one of the world’s greatest business leaders. And in just 10 years, Mr. Beetz has amplified the organization’s presence through vast industry insight and forward-thinking, entrepreneurial practices.
Under the leadership of Mr. Beetz, Coty has initiated precise, coordinated launches that have led to double-digit sales growth and a doubling of profitability. He has helped the company gain an unyielding position in the fragrance, skin care and color cosmetics categories.
Mr. Beetz has also revitalized the Coty celebrity fragrance category through expert leadership. He has expanded the Coty brand portfolio through licensing deals with well-known celebrity, designer and lifestyle brands, such as Jennifer Lopez, Beyoncé Knowles, Marc Jacobs, Bottega Veneta, Davidoff, Rimmel and Playboy.