Bruce Friedrich is executive director of The Good Food Institute ( and co-founder of New Crop Capital ( By assisting and investing in the most promising plant-based and "clean" (produced in a culture, without animal slaughter) alternatives to animal agriculture, GFI and NCC are creating a healthy, humane, and sustainable food supply. Bruce's articles appear regularly in the Huffington Post, and he has penned opinion pieces for USA Today, the Los Angeles Times, Chicago Tribune, and many other publications. Bruce has appeared on The Today Show, NBC Nightly News, CBS Evening News, and a variety of programs on MSNBC, Fox News, and CNN. He is a popular speaker on college campuses and has presented repeatedly at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce co-authored one book, contributed to four more, and has written six law review articles. Bruce graduated manga cum laude, Order of the Coif, from Georgetown Law and Phi Beta Kappa from Grinnell College. He also holds degrees from Johns Hopkins University and the London School of Economics. Feel free to get in touch via email:

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